2. The site should have its own domain name, so it is a stand alone site that then links to your main site. This will be your sales site. This site has all your products or services on it. You can develop a Theme-Based Site for each of products on your sales site. Each of these Theme-Based Sites will then link into your sales site, driving traffic to it.

Here's an example of what it could look like: car-care.com - your main sales site interior-car-care.com - First Theme-Based Site exterior-car-care.com - Second Theme-Based Site engine-car-care.com - Third-Theme Based Site

All Theme-Based Sites would contain a link to car-care.com sales site. Your sales site will contain links to each of these Theme- Based Sites so visitors can go there for more indepth information.

3. The purpose of your sales site is to make sale. It does not have to be optimized with keywords because focus is to get order. The purpose of theme based site is to presell product by providing all information necessary to put customer at ease, and bringing him into buying position.

Suggestion: Take one of your products or services and create a Theme-Based Site this week. Monitor its ranking in main search engines in coming weeks. If successful, you will see an increase in visitors to your main site and ultimately more sales.

Keyword - Email Marketing Top bid - $5.82 Bid # 40 - $0.32 Had everyone bid just one cent to outbid their competitor top bid would have been $0.73. Savings to top bidder - $5.09 per click Clicks on this keyword per month - 32296 Overpayment to Overture - $164,386.64 per month

Keyword - Bulk Email Top bid - $4.99 Bid # 40 - $0.14 Had everyone bid just one cent to outbid their competitor top bid would have been $0.55. Savings to top bidder - $4.44 per click Clicks on this keyword per month - 40423 Overpayment to Overture - $179,478.12 per month

For just these 4 keywords, alone, we overpaid Overture by $483,090 in just one month. Let's use proper tools and common sense to optimize our keywords. Stop throwing money to Overture and other Pay-per-click search engines and let's keep more money in our pockets.