How To Get Your Online Education -- Part Four

Written by Joe Bingham


Continued from page 1

Identify your weaknesses and find ways to make up for them. Either takerepparttar time to pursue further education in those areas, or use others to fill them for you.

For example, an Internet marketer that is great at promotion may be holding himself back with weak writing skills. He then has two options. Either hire someone to do his writing for him and let him continue to do what he is good at, or seek out an excellent writer to learn from and put in practice time to improverepparttar 119001 skill.

Either way, it isrepparttar 119002 identifying of strengths and weaknesses that allows for further progression inrepparttar 119003 learning process.

Fortifying your weaknesses is an obvious need, but you can also progress by pushing your strengths. One excellent way to gain from our strengths is by putting them to use in helping others. We'll move on to that subject as this series concludes in part five.

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PLEASE! DON’T MAKE THE BIGGEST MISTAKE ON THE INTERNET TODAY!

Written by Peter Simmons


Continued from page 1

What can you do to prevent a similar thing happening to you regardless of what business you are in? Make it as easy as possible forrepparttar customer to buy from you by identifying and focusing on your customers needs and desires. Then make your website meet those customers needs and desires. Anything on a website that prevents your customers from reaching their specific objectives easily is making it difficult for them to buy from you. Anything on your website that is unclear to your customers is making it difficult for them to buy from you. I’ll call these obstructions ‘barriers’ because they are preventing customers reaching their objectives. They arerepparttar 119000 Internet’s equivalent to brick walls, like their real world counterpart they prevent you from continuing on your chosen path. This is where most websites are going wrong, eitherrepparttar 119001 customers needs are not being met orrepparttar 119002 barriers are obstructing them from satisfying those needs.

Focus on your customers needs and desires. Ask them what they want. Build or change your website to directly meet their objectives. Check regularly during and after to make sure you are meeting their needs.

On an ongoing basis encourage feedback and interaction on your website. Be open to constructive criticism. Ask questions: How could we improve? What would you like to see on our website? Make statements: we value and want your feedback to help us improve our service. Offer incentives (if necessary) so they takerepparttar 119003 time to comment and help you to help them.

Research any information received and act on it. Try to be creative in your actions too by going that extra distance to really satisfy your customers with extra features and functions, especially if they cant get those features elsewhere. Once you’ve got it right, keep checking regularly to make sure their needs haven’t changed. Consider your visitors and customers carefully, there may be more than one type of customer. Write a customer profile for each type to use as a reference point. Just simple details like: how they use your product/service, when they use it, what their needs are, what their wishes are, what they do and don’t want, what extra features would help them, etc.

Once you have got it right, your customers will love you for it. They’ll buy more from you and be much more inclined to stay loyal to you and your products (for as long as you continue to satisfy their needs). They’ll happily recommend you to others. A happy customer is an extremely valuable asset to your business, they can start a word-of-mouth marketing campaign more powerful than any campaign you could ever buy. All you have to do is makerepparttar 119004 customer happy!

Summary/checklist: Research your customers needs and desires. Put customers needs and desires first. Remove all ‘barriers’ to ensure your website is simple to use and crystal clear to customers. No vagueness. Add extra features/functions that make it quicker, easier, more convenient, etc., for your customers. Actively ask for comments, suggestions and feedback on an ongoing basis. Make it easy. Refer to your written customer profiles to ensure you are still meeting your customers needs.

Good luck!

If you found this article useful, please forward it to friends, family and associates!



Peter Simmons is editor of the DYNAMIQ EZINE…Turn your website into a sales machine... increase your traffic, sales, profits by subscribing today! http://www.dynamiq.co.uk/ezine


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