--Put your prospect or subscriber’s name in subject line, e.g. “Susan, Get This Special Report.” (This is easy to do if you use an autoresponder. Get one at http://www.GetResponse.com)

--Spend time on creating an attention grabbing subject line that will entice reader to open email, it’s as an important as creating a headline for an ad. But be careful not to use words (such as Free) that could target your email by anti-spam software. --Write two or three compelling subject lines. Then divide up your “Opt in” mailing list and test to see which subject line gets most response or clickthroughs.

Apply these techniques and you stand a much better chance of having your email read, not sent to prospect’s “trash” folder.

Step Five. Run a search on top search engines to find top ten Web sites in your field. Alta Vista at: www.altavista.com or Google at www.google.com. Visit Web sites to see their layout and whether or not they have a regular ezine that needs tips, excerpts, or stories. If their site puts up new articles up regularly, your information has a chance to bring you increased product sales.

Here's a great shortcut I use: Instead of searching for "product marketing" or something that is very targeted, use keyword "business" without quotations. Type in "business" in blank "search for" box, then search. You will have several million Web sites that are about business. Now fun part: replace keyword "business" with two words: "submit article" then click on box just below "search for" box and click where it says: "Search Within these results" Now, do that sub search and you will be queued up to pages that allow you to submit business articles. You will hit business people who offer products and services and get a much bigger piece of pie.

Step Six. Submit two to three article a week to top ten Web sites. Include your article description, its category, your Web site key words, and an autoresponder link. This one technique will boost your Web site URL into top ten listed for all top search engines. This is a great way to optimize your search engine placement without any cost.

Step Seven. Place your articles on as many Web sites as possible. Now, you can be in control of your promotion, with far less effort, and get respect, support and sales you deserve. Delegate some of this marketing work to your computer assistant.

Step Eight. Organize your research. Start a file called "Web sites to Link With." If you don't keep track of your promotion contacts, you will not be able to follow up.

Professional people always follow-up. They develop relationships with people they want to do business with. Start a communication sheet for these people either on your computer or in a physical file. For instance, for publishing sites, list contact person (Web master or content person), their email and web site URL. Include your note to them. Keep track of what you offer, what they like, what they take. Date your communications. Not everyone will respond, but with persistence, many will! At end of your note, ask that they include a link back to either your site or other sites where your products and services are offered.

If you're like me, and not a technical person, hire a person who can do research for you. Remember, people who visit top sites are looking for information and entertainment. They will appreciate your articles, may even pass them on to friends and associates. Many will go to your site or other sites to check out your products—even buy them. Web sites want your information. It seems like a marriage made in cyber heaven.