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The Future – The Internet Battle lines can be drawn in this vast market. Smaller labels can have attractive websites for their acts at a relatively cheap price. Hosting of these sites will not be an unmanageable expense either. The smaller labels can promote with banners and not have to absorb cost of printing and manually distributing flyers and post cards to a smaller scope of potential buyers. The buyers on Internet that can be reached are same as that of major labels.
What about radio over Internet? It is still developing and today would be a great time to develop an artist over Internet. Major labels have no control over stations on Internet yet!! Developing a radio station over Internet is viable option for a small label. The cost associated again with doing so is not prohibitive.
Investigate and do your homework about Internet and promoting on-line. The market is open for smaller companies as much as it is for bigger companies.
Eugene Brooks earned his Juris Doctorate Degree from Thurgood Marshall School of Law. Mr. Brooks is the President and CEO of the Texas based, independent label “KMJ Records.” KMJ Records can be found on the web at http://www.kmjrecords.us This article is copyright © 2005 by Eugene Brooks and may be reprinted in it’s entirety as long as this byline and copyright statement are included.