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Consistency means that you advertise in different places, and on a regular basis. Let's face it - any advertising program must use multiple ways to reach their audience. Search out publications that are geared toward your target market, and contract with them on a "long term" basis. Many offer discounts for ongoing ads. When someone sees your ad in different places, they start to pay attention. Enough exposure and they just may contact you for further information.
Which brings us to third step in your program. If you don't use an auto-responder, you are simply not serious in your advertising efforts. The auto-response presents details to them about your offer. They not only get your response within minutes, but you get their E-mail address for follow-up purposes. You can get auto-responders from a number of places, but perhaps simplest is using Eudora email client. If someone sends an email to a specific address, or with a specific subject line, it can automatically file it in a follow up folder and send a canned response.
I got a check yesterday from a person I never even talked with. She visited our web site and requested additional information, which was sent by our auto-responder. What a great way to do business.
The final step is actual harvest, and you must have proper tools. You must have a way to immediately close deal and for prospect make payment. You can use a number of resources including your own merchant account, online checks or a service such as PayPal.
Advertising on Internet has no magic. Unless it is done properly, however world will NOT beat a path to your door. You must use same techniques and procedures that you would use in any offline advertising campaign.
Those that do will have a successful business, and like Virtual Garden reap a profitable harvest.
Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday thru Friday. Instructions on how to place your ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm