A while ago, super-marketer John Reese published his "MarketingSecrets.com Newsletter" - a 17-page thumper of an issue full of excellent marketing information. I bet it also became most well-circulated newsletter in recent internet marketing history.

Why? Because it was so good, that other publishers practically BEGGED him to allow them to pass it on to their subscribers. They felt they would be passing on a valuable resource their subscribers would thank them for.

So how do you do this if you are not John Reese? Well there are lots of ways you can create a resource that people would line up to offer to others. Some ideas -

* Create and install a useful script on your website and allow others to link to it

* Allow others to install your script on their site with a link pointing back to you

* Write useful reports or ebooks and allow others to give them away

* Create brandable reports and viral ebooks that others can tag with their affiliate link

Allow others to benefit from giving away your information and they will gladly refer you and your products to their precious lists.

6. Become An Expert In Your Field

Decide on an area of marketing that interests you. Read everything about your area of expertise that you can lay your hands on. Then write your own reports, preferably with your own unique insights and observations. Publish an ezine, and review products and services that target your audience.

Don't be afraid to show off your knowledge. Your specialized knowledge is what will brand you as an *expert* and make people sit up and take notice when you speak or write about it.

7. Be A Leader, Not A Follower

Be proactive and interactive. Take part in marketing seminars. Initiate discussions on controversial issues in your field. Start a forum and build a community of people in your field.

Infuse your own attitude and enthusiasm into subject of discussion. Leave your imprint on minds of people you touch everyday. Be a source of inspiration to others in your field.

8. Be An Early Adopter And An Innovator

Be first one to adopt new technologies and apply them to your field. Keep abreast of present and future developments. Keep innovating to stay ahead.

The ones who apply new technology earliest become pioneers. Follow road less travelled and everyone else will soon be following in YOUR footsteps.

Perhaps one of strongest elements in a survey is ability to make inspired or useful connections instantly to other areas. By including links within survey to websites that offer detailed information you are able to reinforce marketing message.

8. Subtly does it

Surveys can be used to associate a product with positive attributes. By listing many features of a product and asking respondent how important they are, regardless of their response, product will be associated with features; if they are rated as important positive impact is endorsed by customer.

9. It's not just about selling

A survey is an effective, quick and easy method to promote and gain acceptance for a difficult proposal; maybe a public body trying to gain acceptance and support for a particular scheme. Take example of a city trying to gain support from general public for their bid to host a future Olympic Games. A survey can explain each benefit putting respondent in a much better position to appreciate what real advantages are that might just combat any negative headlines. As well as promoting cause, useful feedback is gained that can be used to fine tune overall marketing strategy.

10. Fresh topics engage interest

Thinking laterally a lively and imaginative approach to surveys can provide 'hook' to engage respondents. The survey subject can be focused towards a particular group on a subject close to theirs hearts. The survey's marketing message can take form of a simple brand awareness message by stating that 'this survey was sponsored by brand name', or by finding a link from subject matter to product – something that is surprisingly easy and highly effective. Discover benefits of including in your website a Public Survey section as many people who enjoy completing crosswords and doing word puzzles enjoy completing surveys. Having a public survey notice board as part of a website is a low cost and automated method that helps to increase traffic and establish a loyal and returning following. Unlike discussion boards there is no opportunity for people to disrupt site by inappropriate remarks as survey results are displayed in summary form enabling them to dispense with moderators free and maintenance.

Many of techniques and a few more to boot are contained in following sample survey:-

http://www.surveygalaxy.com/surPublishes.asp?survey_id=956

For an example of a Public Survey area please click on following link:-

http://www.surveygalaxy.com/surPublic.asp