3. Sort out your press release (or get me to do it for you!) and send it, together with your tip of month/week on investments, caring for your teeth, getting new clients, or whatever your particular niche may be. Experts have to be adept at putting difficult ideas and concepts into layman’s language so keep tips practical and easy to read. When sending to journalists keep it in body of an email, no attachments, no fancy pictures or logos.

4. Make a date in your diary to send a new one out every month/week. Don’t forget to include your press release at same time.

5. Make sure you have your extras (photograph, biography, logo) ready to go at all times if requested by a journalist.

6. Give press a valid number, possibly even your mobile, where it’s going to be easy for them to reach you without having to navigate switchboards or assistants.

7. Don’t forget radio. Even if you think that you’re unlikely to reach a large number of your potential clients by appearing on a particular show (and you can usually do this from home or office if time is a problem), it’s great to be able to say “as heard on..” and it’s good practical media practice for you. Finally, even though your clients may not be listening, potential press contacts often are!

8. Advertise fact that you are available for media comments and articles in as many places as possible – on your website, on your business card, in your email signature - and use your published tips to create a portfolio (both online and in a nice funky folder!) to further enhance your reputation as an expert.

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3. Mention one or two things about site in your e-mail. Explain how beneficial link exchange will be for both sites and site visitors. You can put a link to site before sending your e-mail. Tell Webmaster where to locate link. Provide keywords or keyword phrase with which you want to be linked. 4. Make it known on your site that you are willing to exchange links. you can use a "link to us" or "reciprocal linking" link. You can also use a web form so that potential link partners can fill in their details. POINTS TO NOTE. Most site do not have their contact email on their sites because of spammers or email harvester software. You can contact webmasters through their "contact us" form or use www.whois.com to obtain information on how to contact webmaster. You can run your link popularity campaign through third parties such as www.linkexchange.com . Their prices seem a little bit on high side. You could also use software such as Zeus and Arelis. These software automate most of manual tasks that go into building link popularity. However, care must be taken when using them. One could be labeled a spammer when used wrongly.

ONE WAY INCOMING LINKING One way incoming links, are best type of links to have for your site. They increase your PR and link popularity. They indicate to search engines that your site is an authority on keyword or keyword phrase used to link to you. However, it is most difficult to acquire. You can build your one way incoming links using following strategies.

1. Build good quality websites or web pages with original, unique content. With great content, other webmasters will naturally refer visitors through links to your site.

2. Provide a free, useful service or tool on your site. For example, a link popularity check tool. This will bring repeat visitors and other webmasters will refer visitors to your site.

3. Give away something for free at your site. It could be a quality e-book, a useful software, software trial download, or a gift in exchange for links. You may give out gifts after ascertaining that they have linked to your site. Some webmasters might bring down links after collecting gift. But many sites will still retain your links. Though you might not get many high PR sites linking to you, Lots of low PR sites will enhance your link popularity.

4. You can organize an award so that winners will link to you before claiming their prices. Be sure to make your policy on this clear enough.

5. Pay to be listed in niche directories. Provide good topical articles on your site with links to your home page. Give permission to other webmasters to use at their sites . TO CAP IT As you go through web, running your e-business everyday, you will discover that most successful sites are those that give something away for free. Sites that are authority in their segment of their market are those that provide useful content, or free tools, or free service, or software. Building such sites takes a lot of patience and perseverance. But in end reward is immense.

Salihu Ibrahim is the author of many internet marketing articles. For example, "Google adwords made easy" and "How to improve conversion rate" and owner of free autoresponder site http://www.autoresponders4all.com.