Marketing: How To Get Slightly Famous in Print

How To Get Slightly Famous in Print

Written by Steven Van Yoder

Continued from page 1
Besides exposing your business to thousands of prospects, it’s possible to get feature articles devoted entirely to your business. As a bonus, article reprints make excellent, low cost sales literature. The key to publishing expert articles is to package your ideas in a benefit-oriented fashion. Tell prospects how to think about or apply your business solution. Give readers real information they can use, regardless of whether they will buy from you. If you don’t, and use a thinly veiled sales pitch instead, editors will see through it and reject repparttar

article. Articles are usually a one-shot deal. Columns, on repparttar 120475

other hand, are regular engagements that allow a writer to build relationships with readers. Columns appear on a weekly or monthly basis in newspapers, magazines, and Web sites. They can brand an author not just as an expert, but also as a friend, confidante, and mentor. You don't have to achieve “Dear Abby” status to be a successful column writer. As with any Slightly Famous marketing strategy, your column only needs to reach repparttar 120476

right people in your target market to position you as a resource. Be A Media Resource Bylined articles are not repparttar 120477

only way to see your name in print. Read any newspaper or magazine article. You will see a handful of experts quoted within stories as diverse as international business, stock market forecasts or repparttar 120478

latest fashion trends. Reporters are not experts. That's why they need experts from repparttar 120479

business world to create their stories. The secret is to position yourself as a media resource. The media rely on you, repparttar 120480

industry expert, to give substance and credibility to their stories. Experts can be book authors, speakers, consultants, managers and professionals. If you have knowledge about a specific subject—and that subject can be your business—you qualify too. People who get quoted in repparttar 120481

media pursue a strategy to be on journalists' radar screens when journalists write stories about their industries. They make themselves available as expert interview sources so that journalists will think of them when they are writing relevant stories. When you learn how repparttar 120482

media works, and mold your expertise into a carefully-crafted media attracting strategy, you actually help repparttar 120483

media do its job in exchange for valuable exposure for your company. With a little effort, you can become repparttar 120484

first person on a reporter’s list when a story about your business area comes up. But it won't happen if you don't let repparttar 120485

media know you exist! Time, Commitment, and Consistency You wouldn’t expect a massive return on a monetary investment overnight. The same goes with getting Slightly Famous in print, where huge dividends come to those who persist. Like all marketing activities, print media exposure is a long-term commitment that will yield long-term rewards. Is it worth repparttar 120486

time? Yes. Landing just a few clients can pay for all your marketing costs for repparttar 120487

next year. If you don't give print media exposure a chance, you'll never know what it can do for you. Establishing your reputation in print takes time. But if you are committed, an inevitable "snowball effect" will take place and can bring you all repparttar 120488

business you can handle!

Steven Van Yoder is the author of Get Slightly Famous. He's helped dozens of business owners get "slightly" famous in print and become mini-celebrities in their fields. Visit his online community at http://www.getslightlyfamous.com where you'll find free resources and programs to help you attract more business with less effort by positioning yourself as a media resource.

Blogging For Business - Great reasons for every business to publish a blog

Written by John Jantsch

Continued from page 1

Another advantage that blogs seem to currently possess over traditional web pages and sites is lack of competition. While repparttar number of bloggers grows daily, there are still relatively few commercial blog sites. When I created my blog I found that it showed up in repparttar 120474 number 3 spot in Google for repparttar 120475 term “Marketing Weblog” within about 3 weeks of launch. Not bad considering I did nothing to make it happen.

There are a couple of other things you should do to make your weblog a traffic magnet. They aren’t really that different than tradition SEO tactics but repparttar 120476 names and faces are unique to repparttar 120477 blogging world.

Use targeted keywords in your entry titles

No rocket science here but this tip can’t be stated enough. Forget cute…go for titles that fit your targeted keywords and phrases…even if they seem a bit awkward. (You do have targeted keywords and phrases don’t you?)

http://www.daypop.com/ http://www.blogvision.com/ http://www.blogsearchengine.com/

Register with Tracking Services – These services note when a blog has been updated and publish an ongoing list. They even keep track of repparttar 120478 most updated and most visited weblogs. Plus you get to learn what pinging is.

http://blo.gs/ http://www.weblogs.com/

Trade Some Links

You don’t need to get out of control on this one but a few “relevant” swapped links to related blogs can boost your traffic.

Syndicate your content

This one is way to technical to cover here but do some research on repparttar 120479 term RSS and you may discover ways to have your content and entries fed to sites that are hungry for repparttar 120480 type of stuff you write. Many of repparttar 120481 popular weblog software packages have this capability built right in.

http://www.feedster.com/

John Jantsch is a marketing consultant based in Kansas City, Mo. He writes frequently on real world small business marketing tactics and is the creator of “Duct Tape Marketing” a turn-key small business marketing system. Check out his blog at http://www.DuctTapeMarketing.com/weblog.php - get these kinds of killer tips weekly by sending an email to mailto:subscribe@ducttapemarketing.com

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