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I know that many people will not write an article because they feel they aren't writers. "Don't eat that Martha, it's ca ca!!" Anyone can write a simple "how to" article. Just do up an outline for yourself and use it as a guide to gather your thoughts and then just take your "how to" process and put it into steps for people to follow.
Articles not only promote you and your site in a subtle way but Resource Box provides you with PRIMO classified ad spot there is in newsletter. See people will read your article, understand what you are saying and THEN read who wrote article. That's where resource box comes into play because that is essentially your ad. There they find who wrote article, your site address and then of course an incentive to get them on YOUR LIST...by offering a them a no cost report ;o)
Keep in mind that that ONE ARTICLE can reach more people than you could ever possibly imagine. You aren't limiting yourself to just one newsletter...you can send that very article to several publishers within your TARGET MARKET and reach tens of thousands of people all at same time. The great thing about using articles is fact that it doesn't cost you a cent..just takes a little time in putting your knowledge to paper...oh, I mean to disk ;o)
4. Develop your own information products - Why rent if you can own. What I mean by that is why use someone else's information products when you can quite capably write your own and use it to it's full advantage. Developing your own eReport, eCourse, or eBook provides you with SUCH AN ADVANTAGE. You can use your own knowledge and create a product and then leverage your marketing through efforts of others...AND like articles reach far more people than you can possibly imagine.
Now if mere thought of developing your own info product really scares heck out of you...well first off, don't let it. If you are writing articles then you can do a little formatting change and turn a group of articles into a report or course very easily. However, if that STILL makes you feel like a deer caught in headlights, then your have an alternative. In terms of using information products in your marketing...opt for reprint or customization rights ALWAYS.
Well, because as I said above you use these products to leverage YOUR marketing efforts. Yup, you didn't write course you're using but your links and advertising is weaved throughout particular course. When people who subscribe via your web form for course will always know who they received that course from because your advertising is throughout, NOT someone else's. It just doesn't make sense to work hard at marketing a course and then NOT have your information somewhere inside. Why are you doing that to yourself?? If you are going to spend time and energy in marketing a product make sure that it leads to YOUR LIST and IT HAS YOUR INFO inside at least. If you are allowed within confines of license then let others give YOUR COPY of product away and leverage your marketing through their efforts...but DON'T let someone else ride your coat tails without getting something out of it.
Do you see how that works???
I offer an eCourse and offer customization licenses, so people have an option. To me as author it makes no difference if you opt for license or not...it is still a win/win. The person gets to use my course to build their list so they are smiling. In that regard win for me is that I am leveraging my marketing through their efforts and because they didn't buy customization license ALL MY ads and links remain in place. Now if they took time to see just how this works and what they can do to change it around a little they would see that by spending $6.95 in long run that ecourse just turned tables for them. They STILL get to use course as a list building tool AND they also stand to get hits by being able to add their own offers each day for duration of course. PLUS, by offering THEIR CUSTOMIZED version of that course to others to use for their list building...they have just turned tables again by using efforts of those who are using that course.
I can totally appreciate fact that eBusiness owners have been through hell and back and have been burned many times by products and/or services offering them moon. I understand reluctance to spend money...HOWEVER, in case of purchasing an eCourse or eReport customization license that gives you such a winfall of potential...it just makes for smart business ;o)
Ok, we have gone over four tools for help you gain targeted traffic. Now other part of Steve's question involved "long term." Well, it stands to reason that if you keep up with article writing, developing new information products are at least using those that are out there to YOUR full advantage, and using classified advertising right way...that long term will follow. This isn't rocket science and YOU DON'T need a degree in marketing to pull any of these off successfully. All you really need is to be persistent and consistent ;o)
Every eBusiness owner needs to start with some form of marketing strategy or foundation. These four tactics will certainly give you a good solid foundation. Once you have them in place and they are pulling for you, you'll then be able to look at other tactics like pay-pe-click search engines and give that a shot. The point that I want to really stress is fact that if you start with four tactics I mentioned above and they will always be working. Then as you progress you add new tactics, test them and if they prove to be beneficial then you add them.
It does take a bit of time and effort to see rewards, but they will happen...just stick with it and don't give up ;o)
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Denise Ryder is a Marketing Coach writing from her home office in Northern Ontario (Canada). Hey...are you a do-it yourself marketer? Are you struggling a little? Need just a little help??? Can you imagine how far your business could grow with a Marketing Coach in your pocket??? Take a no cost Test Drive TODAY!! http://www.profitspace.com/coach