Reason 2 - Getting Number 1 on Google Is The Tip Of The Website-Marketing-Iceberg

If you focus on getting Number 1 on Google and nothing else it will never happen. You need to focus on all other elements I mentioned above and especially on developing reciprocal links with other relevant websites. Remember - top website marketing experts in world (who do nothing else but market websites day-in, day-out) only attract around 15% of their website visitors from search engines. This is not because their websites don't have a high ranking in search engines (because they do and many of them will have that elusive Number 1 spot!) - it's because they attract so much more traffic from other places such as directories, associates' websites, reciprocal links etc.

Reason 3 - It's Too Dangerous

When you were a child how many times did you hear following phrase?

"Don't put all your eggs in one basket"

And yet day after day I hear people asking how they can get top on Google. There are websites dedicated to 'the art'. People become obsessive about it and many derive their entire livelihood from visitors they get from Google searches. The result? When Google makes a big change to how they rank websites in their index (which they did in November last year and to a lesser extent in January this year) many of these Google-dependent businesses actually WENT UNDER. That's right - bankrupted because of an over-night change made by powers that be at Google Towers.

So yes - search engines, and Google in particular, should be an important part of your online marketing mix. But nothing more than that - just one small part of bigger whole. Especially with recent rumblings from likes of Yahoo! and Microsoft, who are queuing up to topple Google's throne, you would be wise to set your sights on achieving a medium profile on hundreds of websites rather than a high profile on just one.

Mike Cheney www.magnet4web.com

4>> Theme Based Link Popularity Campaign - Google’s new topic specific PR (which will play a greater role in future) essentially will make (and is making) links from general sites not worth much (if anything atall) Does it mean that it still makes sense to trade reciprocal links? Yes, it does. However, when you get links to your site, you should do it right. When you build links to your web site, you should act as if search engines didn't exist at all. Just use common sense. Don't focus on Google PageRank or search engine ranking of a web site. If you see a good web site with good content that has a low PageRank you should trade links with that site if that web site is useful for your visitors. One day, that page might have a higher PageRank and it will still link back to you. Search engines are only one way to attract visitors to your site. Visitors who find you through related links on other sites are very targeted visitors. These visitors are much better than visitors who found you through an unrelated keyword on a search engine.

All these activites will take around 4-5 months time and this is called incubation period for web promotion when your site will get some food and PR (PageRank) becomes healthy so that Search Engines actually see it

5>> Basic Search Engine Optimization - Search Engine Optimization coding like modification of title, metatags, HTML enhancements are now come into play when search engines begin to crawl your site and at this stage it will help or prepare your site infront of search engines to get a good ranking.

If all these steps are performed in a better and professional way then there is no reason why your site will not come into top. All you have to wait and put more and regular efforts to promote it for search engines just like you promote your business in other ways. There is no magic, no trick, no technique to get a good ranking. All depends on methodical and right categorical approach from launching of your site.

Please note that with search engine optimizations you are getting exposure of your sites into various other web sites which is real mode of 'Web Promotion'