How To Get Listed Prominently on Yahoo!

Written by Don Crowther

Continued from page 1

will score better than: Garden tools, including compost makers, rakes, shovels and more forrepparttar term “compost makers.”

Keep in mind though, that this second example will score better on searches forrepparttar 128190 term “garden tools” which is searched on 70 times more frequently than “compost makers.” You need to know what terms people are actually using to search for sites like yours. How to do that isrepparttar 128191 subject of another article, butrepparttar 128192 easiest method is still Overture’s (formerly Goto’s) tool, (currently located at Make sure that if you’re going to go to allrepparttar 128193 work to rank high against a specific search term, that it’s one that people are actually using to search for your site!

It’s vital for you to not only know what you are truly selling, but also what is being searched on in your category.

4. Other factors. Every search engine applies certain weights to certain site criteria and change those weightings frequently. Atrepparttar 128194 moment, Yahoo is doing that in several areas, which may change:

A. Placement in Yahoo’s categories. Yahoo has not abandoned their old category structure, just changedrepparttar 128195 way they list search results. They currently seem to be giving higher rankings to those sites that are categorized underrepparttar 128196 top category for a given search term rather thanrepparttar 128197 lower priority categories.

B. Giving more weight to hyphenated URL’s than non-hyphenated URL’s withrepparttar 128198 same keywords. Thus (everything else being equal) would score better than This is especially true ifrepparttar 128199 keyword is notrepparttar 128200 first element inrepparttar 128201 URL: would score better than

C. Penalizing sites that have numbers or early-in-the-alphabet letters before repparttar 128202 keyword (probably in reaction to those who tried to beat their old alphanumeric ranking system): probably won’t even show up inrepparttar 128203 first several pages of their listing.

D. Not differentiating between .com’s, .net’s, .org’s, etc. This opens up opportunities to achieve top rankings through purchasing alternative domains torepparttar 128204 .com standby. (Caution we have no idea howrepparttar 128205 new .info, .biz etc. domains will fare in Yahoo’s new structure, so approach these with caution).

Several key issues are not yet clear at Yahoo: 1. There is no indication of popularity or link popularity affecting rankings. Yahoo is tracking click-throughs so it won’t be surprising to see popularity affecting rankings inrepparttar 128206 near future. Link popularity may be farther out, as Yahoo isn’t currently spidering sites, but we wouldn’t be surprised to see an acquisition or licensing deal inrepparttar 128207 future.

2. There are several thousand sites that are paying extra to be listed atrepparttar 128208 top ofrepparttar 128209 category pages as sponsored sites. Yahoo has now significantly decreasedrepparttar 128210 value given to those paying partners by shunting as much as 75% of their search traffic off ofrepparttar 128211 category pages and into their search pages. They stand to lose millions of dollars in sponsorship revenues inrepparttar 128212 next few weeks if they don’t quickly find a way to bring those sponsored links ontorepparttar 128213 search results pages in addition to their category pages.

All of these changes are vital for internet marketers to understand. Not only will they most likely result in additional traffic to Yahoo, but for those who understand these changes it can yield major benefits of extra traffic, sales and profits!

Don Crowther is the founder of a company dedicated to helping companies build their sales and profits through the techniques used by the masters of Internet marketing. For more information on NetMarketingMasters or to subscribe to their free online marketing newsletter, visit


Written by Alex Schultz

Continued from page 1

Try a new search, make your query more regional "video rentals in London" or "holiday resorts in Florida". How many pages are turned out now? Modify your search terms any way you like until you have cut your competitors' pages to 1% or less of their original number, which is surprisingly easy to do. Make sure your terms are still relevant to your site, you want targeted visitors, not any random surfer who'll leave two page views after they enter. Once you have found a good search term add it to a meta keywords tag atrepparttar top of a new page with content relevant to that keyword term. Placerepparttar 128189 term inrepparttar 128190 text of your page a number of times so that it appears naturally and often. Don't edit your keyword inadvertently by reducing it to a common abbreviation, for example, "airplanes" to "planes". Then submit your page torepparttar 128191 search engine, once it is listed see where it ranks and play withrepparttar 128192 content to push it uprepparttar 128193 ranking for your new keyword term, you have 100 times less opposition so your chances of getting a top ten ranking are enormously better.

Of course more specific phrases are searched for less than general terms so don't stop with one term do 10 or 20 and design a new page within your site with relevant content that contains each term repeatedly. Considerrepparttar 128194 millions of searches performed each day and if your term isn't too obscure you should hope for it to turn up a few times every day on each search engine. Consider if you had 20 terms with top ten search engine rankings and each searched for three times a day in total across all search engines. That would give 22 000 extra highly targeted unique visitors a year and that is a very conservative estimate.

Alex Schultz runs a fun site full of easy to follow free diagrams and instructions for making paper airplanes at it has been featured in a number of major ezines for children and teachers and is to be featured in a major UK internet magazine next month. Go on treat yourself to a break and LEARN TO FLY...

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