5. If You Have More Than One Banner To Display: ======================================================== Insert a javascript that rotates your banners within table with a new banner appearing every time a new page is loaded.

6. Now Fill Up The Other Rows With... ======================================================== ...links to your other web pages on your site! You'll need to divide these rows into several columns to accommodate number of links to your other pages. The more web pages you have, more rows and columns you'll need.

7. Then Place This Table At The BOTTOM Of Each Of Your Web Pages! ======================================================== By doing this, your visitors will first and foremost see your content, before arriving at navigational table that contains banner.

Putting it at top of your page doesn't make senze as we've established that he'll likely not click on it in that position. Therefore your mission is to interest him immediately with your content so that he'll want to navigate your site further, subscribe to your e-zine or otherwise "warm up" to your site.

And once he's interested, and since he cannot otherwise navigate around your web site without clicking on your table containing links to other pages on your site, he'll have to look at your table of links containing banner - with banner staring straight at him!

This will increase your banner click-throughs simply because it's a novel way of displaying banners, and he's now looking at your banner when previously he's been ignoring it.

In addition, because banner is in close proximity with links, you'll also get some "accidental" clicks!

See exactly how this is done on my site at http://www.senze.com right now! (Note: I'm not putting up banners for products that I'm an Associate of because that is not business model for my site. However, principle is same.)

=============================== HOW TO GET ALMOST 100% CLICKS ON YOUR BANNERS! =====================================================

The above technique on its own will increase your banner clicks many times over.

However, if you want to get almost ALL of your visitors to click on your banners, take following extra steps:

1. Re-Design The Banners Given To You! ====================================== Don't just put up banners given to you by Associate Program owner - because they all look like banners! You'll need to create your own banners using your own words and make it blend within color and theme of your site.

If color of your web site background is white, design banner in white. Don't even put a border around it!

Your mission is to make your banners not look like a banner. Simple enough?

(Actually, a better solution is to dump banner graphic and simply put up a text link - but since we're discussing how to increase banner clicks, we're not going to do that.)

2. Dump The Animation! ============================ Animation is used by banner artists to draw attention to them. However, they are synonymous with banners, and where they used to work, they don't work now because animation screams advertising.

Make your banners as plain as you can, as if it's a link to another area of your site - which is reason why their background color should be same as background color of your web site. Just don't make it look and sound like banners normally do, and you've won half battle already even at this stage!

(Note: banner on my site is animated, but I can afford to do this because I'm selling a free subscription to my e-zine - which forms my overall site in first place. This reason overrides "disadvantage" of animating my banners - but if you're

placing your Principal's banner - make sure it's not animated for reason discussed here.)

==================== THE REFRESHINGLY SPECTACULAR END RESULT ============================================== You'll get close to 100% click-throughs with a combination of all tactics above! Which means you'll be a far happier, richer Associate, as well as being one of rare breed of web site owners out there who truly understand what Internet Marketing is all about.

Try it out and see just what a HUGE difference a little brain power can do!

=> Step Two: Write headline

Your classified ad won't really have a headline, but first line functions as a headline. It should stop reader cold, and it must be part of your sales message.

Remember that in newspapers, classifieds run in categories with headed columns, so don't repeat words like "For Sale".

=> Step Three: Write body copy

You can't be too creative in a basic classified. Give facts. You can add descriptive words like "charming", "classic", and "elegant" to spice up copy. Use punctuation rather than linking words like "and".

Get enthusiastic about what you're selling. This enthusiasm will come across in ad. Imagine yourself buyer: using item, applying for job, or buying from business.

This enthusiasm is vital when you're selling. If for some reason you're having a bad morning, put ad away for a few hours until you can achieve genuine enthusiasm

If you're writing an ad for someone else, and you don't feel excited, it's usually because you don't know enough about what you're selling. Do a little more research.

=> Step Four: Get response

Don't forget to add phone number, address if required, or online URL.

The response is usually placed last in a classified. However, you can make your ad stand out by giving phone number or URL, and then making one final selling point: "Three only", "free quotes", or "results guaranteed".

=> Step Five: Write several versions

Write at least four versions of ad. Then go and do something else. When you come back, you'll have more perspective so you can pick best one.

Here's a successful technique: if you have so many selling points that ad runs long, split it and run two ads.

=> Step Six: Test your ad

Testing is a must for a business ad. Often changing first line, or rearranging your selling points will double or triple pulling power of an ad.

How do you test? The basic process is to run ad, and record response. Ask people who responded what drew their attention to ad.

Keep changing ad slightly, and recording response each time you run it. The ad you settle on for longterm use is ad which pulled most responses.

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