The news staff was so impressed with quality of food, they dispatched a news crew to interview caterer very next day.

Apparently, someone in higher places saw interview on television, because two weeks later that catering company was catering lunch at governor's mansion.

That catering job led to many more catering jobs, and other than a small ad in yellow pages, that catering company is so busy, it doesn't need to advertise at all.

I know of another story where someone who owned a home based mobile oil change company volunteered to change oil in cars of employees of a local newspaper for free. In evening addition of that newspaper, mobile oil change company was featured on front page.

The company received so many telephone calls from that one newspaper article, they were booked up for months in advance.

Free publicity. You can't buy it, you can't beat it--go get it!

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

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By creating "new" choices for your customers, you have a much better chance of capturing their interest and their business. With just a little thought, you can transform your one- dimensional business into a "31 flavors" success!