Most people are keen to discover best places to dine and wine. When you write your press release, focus on restaurant guide and write a juicy story around it.

PR Tip #3. Short and Sweet but Complete

Editors are extremely busy people with deadlines to meet. They don't have time to read lengthy press releases. Write your press release in less than ten short paragraphs - preferably under one page.

But be sure to include basic information such as What, When, Where, Why and How of subject matter.

Provide full contact information such as phone, fax, email, website address, mailing address and name of person(s) whom editors can speak to.

PR Tip #4. Mind Your Language

Write in plain simple English - explaining your story clearly. Avoid technical jargons and flowery words. Spell check and grammar-proof your press release.

If you can't write well, get a professional PR writer to do your press release. It's worth investment. Poorly written press releases are rarely read. Don't botch up your business image by sending out a badly written press release.

PR Tip #5. Spice It Up

Spice up your press release with an exciting headline that grab editors' attention. The toughest stage of any media campaign is getting editors to read press release - and they get a lot of press releases daily!

Include interesting quotes from relevant people to liven up your press release. Just check out newspapers. Almost every article has at least one quote.

Michael Low is a professional PR Strategist. He provides top- notch PR services at highly affordable rates. Check out his full range of PR packages at http://www.prbuilder.com/pr.cgi?a011

Simply visit your favourite web-building website. A favourite of mine is Jessett.com - a step-by-step guide to creating a web site - http://www.jessett.com

If you have no knowledge of HTML and no intention of learning then I can highly recommend Dr Ken Evoy's Site Build It!. This clever suite of programs not only builds your website for you, it even promotes your site too (and a lot, lot more!) - http://buildit.sitesell.com/shopping101.html

=> Promote Web Site, Paying Particular Attention To Google

Follow basic website promotion steps, adding your chosen keywords to your copy and various meta tags. And concentrate getting your site listed on Google search engine - *the* best search engine, and provider of Web Pages results for Yahoo! - http://www.google.com/addurl.htm - http://www.howipromotemywebsite.com/bin/ap.pl?keywords

And that really is it!

By way, when I say medium-term strategy, I have one site - http://www.HurryForHarry.co.uk - that already ranks well on Google for keywords 'harry potter games' after a month or so, and another site, http://www.TextMeFree.com, that gets over 7000 page views per day after only 6 months in existence (no money spent on advertising!).

To get you started with this website promotion strategy, here are a few great search terms that are popular right now, but have little competition: 'guitar sheet music', 'free screensavers', 'digital cameras', 'birthday poems',...

Good luck.

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Simply create a website based on high-demand but low-supply keywords. Make sure you design a search-engine-friendly website, and promote your site to major search engines (particularly Google). And in no time at all, you will have visitors, visitors, visitors at your website.