How To Get FREE Publicity Whenever You Want !

Written by Charles Kangethe


Continued from page 1

Don't forget thatrepparttar first reader you have to get past isrepparttar 108856 editor or news director. Therefore keeprepparttar 108857 idea of new and news atrepparttar 108858 front of your mind as you write.

Quickly and clearly show why your article is new or news. What sets it apart from other stories running inrepparttar 108859 publication ? Describe how it helpsrepparttar 108860 readers in a different, unique, cheaper, quicker or any other way.

Above all bring out why your story is of benefit torepparttar 108861 editor's readers. If he cannot identifyrepparttar 108862 benefits you bring, he will not use your story !

Step 5

What you need to know about news editors and directors.

The first is they are very busy people. They literally have thousands of things to do and they have to make many and quick decisions often on limited information.

The second is they know why you are writing to them. They know you are looking for free publicity.

What does this mean for you ?

Firstly, your Press Release must quickly and clearly point outrepparttar 108863 benefits of your product.

There is no room for fluff or padding. Get torepparttar 108864 point quickly.

Secondly, do not write about yourself, your opinions, or views, inrepparttar 108865 article. Ifrepparttar 108866 editor decides to use your copy, he will contact you for a biography.

Stick torepparttar 108867 facts aboutrepparttar 108868 news item.

Thirdly, never round on an editor demanding why your Release was not used, or used in a different format. This will get your name marked and future submissions from you will be binned un-opened.

Treat editors with respect, after all they are giving you access for FREE to huge circulations, and they will treat you with equal respect.

If you takerepparttar 108869 time to learn whatrepparttar 108870 editor and his readers want, and if you provide it in a readily useable format, then you will get your Publicity Releases published more often than not.

Step 6

Timingrepparttar 108871 Press Release.

For some products and services, particularly seasonal ones you need to ensure your releases are sent atrepparttar 108872 appropriate time.

For instance if you offer garden and landscaping services and products, you might want to timerepparttar 108873 Press Release for Spring.

You might also be in a business where you create products for your market at short notice. Here you might tailor your releases and products to general events inrepparttar 108874 news spotlight.

For instance when employment slowdown inrepparttar 108875 economy is a "livewire" news item you might send out a Release on your Resume Writing service.

One final kind of timing to keep in mind is publication or broadcast deadline.

Make sure you find out whenrepparttar 108876 deadlines are and work towards getting your Release in before that cut off.

------------------------------------------------------------

Creating well written, properly laid out Press Releases isrepparttar 108877 best possible way of getting FREE publicity and advertising on a massive scale.

What would it mean if you could double or triplerepparttar 108878 visitors and customers to your web site ?

Write your first press release this month and once you are a published author, see how your business fortunes change forrepparttar 108879 better.

------------------------------------------------------------ Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources. -----------------------------------------------------------

Charles Kangethe was educated at Warwick University in Coventry in the United Kingdom. He graduated with honours in Economics in 1985

He has been involved in direct response marketing since 1982 when he started by reading Joe Karbo's "The Lazy Man's Way To Riches."

He now lives in Suffolk County and spends most of his time working on new Online Marketing campaigns such as his new web site at http://www.simplyeasier.com


Why Aren't You Making Money Online ?

Written by Charles Kangethe


Continued from page 1

----------------------------------------------------------- * How can you track conversion rates with Pay Per Click Search Engines ?

* What isrepparttar best format for an e-book ? ------------------------------------------------------------

Here is what Jonathan says about tracking conversion.

For each new promotion you need to set up a different web page and order form just for that promotion.

The reason is that you need to know answers to :

* Which traffic source is delivering most visitors, and

* Which web page copy is converting most visitors into paying customers.

The only way to accurately do this is to have a separate page and order form for each promotion.

He then shows you how to track your Pay per Click "Keywords" so that you know how much each word cost and earned inrepparttar 108855 promotion.

Alex expands on this by telling you how you can use 1shoppingcart, AssocTrack by Cory Rudl and other products to measure traffic and conversion by keywords.

Onrepparttar 108856 question about which e-Book format is best, Alex tells you how to first decide if you want your customer to "steal" from you.

That's right - "steal" from you !!

If you want them to steal from you (and, byrepparttar 108857 way, he explains why this may berepparttar 108858 right strategy) thenrepparttar 108859 correct format is not a high security compiled e-book.

If you don't want them to steal from you, he says try :

* e-Book generator and e-cover generator by Armand Morin or * e-Book Pro by Corey Rudl

Both of these will make your e-book secure and theft proof.

-------------------------------------------------------- Step #4 - But how will they deal with a tough question ? ---------------------------------------------------------

OK - Do you knowrepparttar 108860 optimum number of words to test on your home page for best conversion rates ?

Do you know when testing split runs, what variables you should test or change ?

Let's see what Alex has to say on this.

He explains in his response whyrepparttar 108861 first 250 words of any Diect Sales Page arerepparttar 108862 most important and perhapsrepparttar 108863 only thing worth testing.

The web page is linear. This determinesrepparttar 108864 order in which your copy is read.

Like most marketers you have been taughtrepparttar 108865 importance of repparttar 108866 headline,repparttar 108867 sub caption,repparttar 108868 copy andrepparttar 108869 final PS.

Alex shows you with results from tests with real customers how much of this is true in direct mail, but less true on repparttar 108870 Internet web page !

He explains how you can measure visitor session time, and depending on your page load time you can estimate how far down your home page visitors are reading.

If they get past 250 words, his tests have shown they are likely to readrepparttar 108871 entire page.

This is why makingrepparttar 108872 first 250 words compelling is critical to getting your conversion rates up.

---------------------------------------- Step #5 - Is This The Solution For You ? ----------------------------------------

The world is full of too many snake oil salesmen - how do you know this solution is what you need ?

Simply, you wont really know unless you listen to it for yourself.

Visit http://www.simplyeasier.com/mbd to read and hear much more fromrepparttar 108873 Marketing Brain Dump on Streaming Web Audio.

------------------------------------------------------------

I wish I had these mentors available to me when I started out in Marketing.

Even now I am still amazed at how much I still have to learn from these guys.

Alex and Jonathan are talented marketers.

In this offering they prove themselves to be excellent coaches and mentors.

Many Online Marketing Businesses fail to make real money becauserepparttar 108874 marketers do not have access to value information when they need it most.

The Marketing Brain Dump is like having two ofrepparttar 108875 best Internet Marketers on hand with answers to every question you've ever had about marketing just when you need it.

Can you afford not to have these answers ?

Visit http://www.simplyeasier.com/mbd to read and hear them in their own voices.

------------------------------------------------------------ Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources. -----------------------------------------------------------

Charles Kangethe was educated at Warwick University in Coventry in the United Kingdom. He graduated with honours in Economics in 1985

He has been involved in direct response marketing since 1982 when he started by reading Joe Karbo's "The Lazy Man's Way To Riches."

He now lives in Suffolk County and spends most of his time working on new Online Marketing campaigns such as his new web site at http://www.simplyeasier.com


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