How To Get FREE Media Publicity With Your Short Announcement

Written by Kevin Nunley

Continued from page 1

How do you distribute your media announcement? Call and tell your news torepparttar person inrepparttar 124469 newsroom who answersrepparttar 124470 phone. Then email, fax, or regular mail your announcement. It doesn't hurt to do all three (some editors might get annoyed, but most aren't that organized and appreciate you making sure they get multiple opportunities to userepparttar 124471 material).

Above all, make sure you are ready and available to provide more details. The entire point of a media announcement is to getrepparttar 124472 editor interested and onrepparttar 124473 phone with you. Many like to email. Provide several phone numbers where you can be reached and an email address you check often. Many times a reporter will call you hours or minutes before deadline. Fail to get back with them quickly, and your story will be skipped.

Some editors may say "send me more!" Have a press packet ready. This could include an expanded version of your media release. Add more information to it to get a full page press release. Photos also work well if you regular mail them or put them on a web page. A link torepparttar 124474 page can go in your press release.

A cover letter isn't necessary, but it's a good idea to include a bio sheet. Tell what your business or organization does, how you got started, your history, and your plans forrepparttar 124475 future. Be sure to include quotes that could be used in an article or onrepparttar 124476 air.

Broadcast media--radio and TV--like a list of questions they can ask you. You can also providerepparttar 124477 answers torepparttar 124478 questions. This can work well for print media as well.

What editors really want is for you to help them do their job. When I was in media, I gave away thousands in free publicity. I never looked at it as giving away publicity, just as looking for interesting stories my audience would appreciate. If a business helped me do that, then I was more than happy to give them a "plug," mentioning their name and product.

Be persistent. Send just one media announcement out and you probably won't get much response. Success comes when you consistently look for ideas or events to tellrepparttar 124479 media about.

The biggest PR successes haven't come from great stories as much as from small business folks who just won't give up. Take out a calendar and jot down events you could stage overrepparttar 124480 next few months. It might be an event at your store, one you put on with a local charity, a new section of your web site, or you as activist in a local controversy or cause.

Kevin Nunley writes press releases and sends them to 5,000 media nationwide. "I've never seen a business that couldn't get free media." See his PR deals at Reach Kevin at or 801-328-9006.

Why You Need Offline Marketing for Online Sales

Written by Robert Wardrick

Continued from page 1

+ Print and distribute flyers to announce a Free Report (such as a Health or Money/Budgeting issue) on your site. This could attract a broad audience. + Create a poll or contest to find a nick-name for your website. Submit press releases to newspapers-magazines-radio and tv stations,repparttar media love results of polls and contest winners. This could start a wide spread buzz and send tons of traffic to your site. The marketing potentials are unlimited.

There's a wide profit margin between going offline for online sales.

Guerrilla Marketing Resources:">

To Your Success!.................................................

Robert Wardrick is publisher of Plan Businesshood newsletter and a small business advocate. "Free Plan Businesshood E-mail Course"

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