Continued from page 1
Here's an example:
I hope your day is turning out better than mine -- I can't find last week's budget file.
I looked in e/budgets/weekly folder, but it's not there.
Please let me know entire path to budget file dated 8-05-02.
You know I'll owe you a coffee tomorrow when I see you in cafe.
Thanks very much,
Ima Desperate Idesperate@ohwell.com X6502
3. Leave your name, e-mail address, and phone number(s) at end of e-mail. This may sound obvious, but sometimes, even with an electronic signature, key contact information is missing. Remember, you want to make it easy for e-mail recipients to communicate in mode most comfortable for them.
4. Emphasize urgency. Convey URGENCY in body of message or in a postscript. Better still, if you infrequently send mail at High Importance level, use it or its equivalent in your messaging system. In Microsoft Outlook, High Importance highlights received e-mail with a red exclamation point. I would send Notinaís e-mail marked High Importance.
So, youíve written an attention-getting headline. Youíve written a short, urgent message. You've answered that all-important recipient quesion "WIIFM". And, you left sufficient contact information. Now, hit SEND button and expect a very quick response.
Copyright 2005 by Valerie Mills
Valerie Mills (http://v.mills.home.att.net) is a sales copywriter specializing in direct mail and web advertising. She has written sales letters, web pages, and brochures for the finance, self-help, and technology areas. Using her background and experience as an educator and corporate trainer, Valerie has also written several articles and an ebook for parents. Contact Valerie at firstname.lastname@example.org