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For past year, Ive been working hard on natural search results for my copywriting business, Divine Write. For my primary keyword, Im now on page 1 of Google.com (out of approximately 900,000 search results). Ive done this simply by writing helpful articles and submitting them for publication on Internet. Luckily for me, Im an SEO copywriter, so writing articles is all in a days work. But had I paid an SEO copywriter to write my articles for me, Id have spent approximately USD$5,000.
Over same period, I spent approximately USD$3,000 on Google AdWords (my ads appeared towards top of paid listings).
Now I hear what youre saying; my natural search campaign definitely cost more in first year than my AdWords campaign. But now that Ive reached top of Google.com, Ive paused all my AdWords ads, so Im not paying anything. If I hadnt chased natural search results, Id have continued paying for AdWords, spending at least another USD$3,000 next year on AdWords, and another USD$3,000 year after that, and so on.
Of course, I have to retain my high ranking. If I was paying someone to write my articles, that would involve an investment of approximately USD$1,000 per year (a saving of 67% each year).
So it breaks down like this:
Google AdWords investment:
2 yrs = $6,000, 3 yrs = $9,000, 4 yrs = $12,000, 5 yrs = $15,000
Natural search investment:
2 yrs = $6,000, 3 yrs = $7,000, 4 yrs = $8,000, 5 yrs = $9,000
Obviously competition for keywords in copywriting field isnt as fierce as in a lot of other industries, so actual dollar investment discussed in this case study may not apply directly to your business. The important thing to understand is that over time a high ranking in natural search results can actually cost less than a high position in (arguably less effective) paid listings.
Also, these figures are based on me submitting articles to various article banks on Internet myself. (This is a routine task requiring little skill. You should be able to purchase a list of 50 or more article submit sites from your SEO copywriter or consultant for as little as USD$99.)
* Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at email@example.com. Visit http://www.divinewrite.com for further details or more FREE articles.