Continued from page 1
So why does this page work?
First, this market is time constrained. They are struggling as much with lack of time freedom as they are with lack of financial freedom. Many of them have lost control in their lives, are too dependent on one income stream and WANT to quickly solve this problem.
Second, this market feels they have something to share and WANT to know how to do that - they WANT prestige and "fame" that comes from releasing their own ebook or book.
Try reading headline (both main heading and sub-heading).
Can you now see main emotional "cues" that lead to market triggers I outline above.
Another Example
Let's try another market entirely!
Head over to:
Sit, Stay, Fetch right here:
http://hop.clickbank.net/?ideaguide/sitstay
What do you think is biggest reason dog owners end up paying for obedience training?
The answer is in headline. What dog owners WANT is a way to stop behaviour problems in their dogs. Why? Embarassment, fear of someone getting hurt, pain of having to consider giving up their beloved pet - all lead to a RABID desire for dog training.
Bottom Line - Think DESIRE
Will you do this for me?
Spend next week looking at everything in terms of underlying desire.
When you read newspaper, speak with a collegue, watch TV, go to a movie, speak with your spouse or your kids, read websites, review ads, etc... think about underlying desire. Why does that communication exist as it does.
Carry a journal and quickly write down each event with it's corresponding, underlying desire.
IF you follow this exercise, you'll not only be amazed at what you come up with for "normal" daily communication, you will have started down path of thinking like highest achieving business people of all time. Not bad for a week's effort?
Jeff Smith is dedicated to helping you turn your knowledge into highly desirable, hot selling information-based products (eBooks, booklets, seminars, courses, etc...) Through his highly acclaimed site: http://www.highertrustmarketing.com you will find exactly what it takes to create and market high-profit infoproducts.