* Writing Weekly Articles

* Scheduling Daily Tasks

For each high level idea, narrow it down :

* Lists - Get more subscribers, retain subscribers etc.

* Articles - find fresh ideas, writing, find publishers etc.

* Scheduling - plan day, timekeeping, allocating priorities etc.

Work each high level idea down to lowest level of detail you can, and then use Internet to find existing products that deal with your "low" level idea.

Study each product you find and score it for

* Strengths * Weaknesses * Availability (Placing) * Pricing * Marketing Strategy (Promotion)

Your aim is to find a product that you can improve on in THREE or more of these areas.

Step #3 - Technical Research

* Define product's form - digital, tangible, e-Book etc.

* Decide if you have technical ability to build product * If you must sub contract work - will you require patents or trademarks ?

* How will you protect your idea against theft ?

* How much will it cost per unit to build ?

* How long will each build take ?

* How will you store it and fulfill Orders ?

Step #4 - Commercial Research

Many Marketers forget or choose to ignore this step !

Unless your product costs next to nothing to produce or is meant to be a free give away, this step is critical before you commit cash to build process.

Go to Internet forums and newsgroups and post a question. For Instance :

=> Hi Forum

I have an idea to resolve difficulty x. Would this be of interest to you ? If so what specific features you like to see in solution to x ?

Name <=

This step, performed in several different "Market Places," will tell you :

* If your market is (still) "Hungry"

* Whether they really want to satisfy their "hunger"

* What they will pay to satisfy their "hunger"

Marketing - The Final Word --------------------------

If your research indicates that project should go ahead, your next step would be to create a marketing and sales plan.

As we saw in part 1 of this series, big Internet players do not only rely on personal sales, they have huge Affiliate programs.

Affiliate sales should be a major plank in your marketing and sales strategy.

Conclusion ----------

Creating your own product is not difficult. All you require is a methodical approach and a plan.

This article gives you both.

Relevant Resources ------------------ Find Markets for research purposes in newsgroups => http:/ ile.net/news/ => http://groups.google.com/

Market Research Techniques and Resources www.sbaonline.sba.gov/starting_business/marketing/basics.html

Set up an affiliate program - Simply Easier Marketing Part 1 => http://www.simplyeasier.com/afiliates.htm

Traffic and Op't-In Lists - Simply Easier Marketing Part 2 => http://www.simplyeasier.com raffic.htm

For an e-book on creating specific Info products and a report on Market Research Before Building Your Products - send a blank mail to => simplyeasier_products@getresponse.com

----------------------------------------------------------- Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published author from Suffolk. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources. ------------------------------------------------------------