* Product Too Complicated

- Offer a discount on standard price and offer to train prospect for F'ree in how to use added functionality.

- When you design your products, do so in a modular fashion so functionality can be added or removed to core product.

* Product Too Simple

- Offer a discount with a guarantee of F'ree upgrades when functionality is added.

- Ask your prospect to make you a reduced offer based on their evaluation of functionality.

* Prospect Was Window Shopping

- Offer your prospect a discount for buying before a date you set in future. Make sure discounts are removed when that date is reached, else tactic loses credibility.

* Prospect Bought A Similar Product From Elsewhere

- Offer your prospect a discounted price and an extended returns period during which they can compare your product against previously purchased one.

* Competitor Brand Is Dominant

- Do a "warts and all" comparison of your product against market leader. Line them up and let your prospect make buying decision based on information rather than "brand awareness"

- Brand your own product, service and business with your USP.

Tip #5 - Practical Pre-emptive Marketing ----------------------------------------

Armed with your list of objections and a response for each, create your sales pages and apply an exit popup to everything except "Buy Now" or "Opt-In" buttons.

You also need to set up an autoresponder with responses to objections as topics for your mails.

The use of exit pop-ups and autoresponders in this way is nothing new. However, what is different in this tactic is detail of objections to which you respond.

You must have answers to entire range of objections your prospect may have to make this work.

The way you present information on your "Pre-emptive Responses" Pop-up and autoresponder is also critical to success of this tactic.

The objection must be headlined in an attention grabbing way, so that if that objection applies to your prospect they will be drawn into your response.

Relevant Resources ------------------ Quick Tactics To Brand Your Business http://www.simplyeasier.com/ownarticles.html

Article by Bob Leduc Neutralize Unspoken Objections To Increase Sales available from http://www.sbishere.com/article.html/598

When Objections Get In The Way http://common.ppmg.net/NEWS-ltc/02-1108.htm

The Psychology Of Closing http://common.ppmg.net/NEWS-ltc/02-1101.htm

Conclusion ----------

Make it a business philosophy of yours not to let sale go on first no !

Use Pre-emptive Marketing tactics to persuade warm prospects that they can and should make purchase despite their initial objections.

These tactics will not appeal to people who would never have bought from you, but a few of those who read your copy and are still undecided may convert - much to their own and your benefit.

This a a very complete package. If you are not using an autoresponder, or your existing autoresponders are not pulling in profits then I highly recommend this ebook.

If you are using autoresponders and you are pleased with your returns then I doubt you would get anything new from this package.

Also, it needs to be mentioned that 52 prewritten autoresponder messages included are targeted toward an audience interested in Internet Marketing Techniques. The messages are not suitable just for any audience but you can use messages as an effective model to create your own messages for any product from scratch.

======================================================== Are you serious about making money online? Do you want to know what marketing products are valuable and what are a waste of your valuable time and money?