"How To Emotionally-Charge Your Sales Letters To Boost Sales"

Written by Mike Jezek, The Sales Letter Psychologist (TM)

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'human' element to it. Simply tell a story about someone whom your readers can easily relate too, describing their problem andrepparttar frustrations that go with it in detail. And then, illustrate how this person used your product and solved their problem. Consequently making their life or business much better. This kind of story creates a type of "Social Proof." Meaning it cultivates a followrepparttar 108134 leader response. 3) Use Emotional Words Instead Of Logical Words - It's no surprise that some words fire off stronger emotions than others. Words like abortion, pro-life, Soviet or dictator have an immediate effect. Other less controversial words such as mom, dad, family, home, friends sister and brother have strong emotional impact. You need to evaluate your target market and find out what key words your market really reacts too. The key thing to remember is that just about every word has an emotional element to it. If your offer is greed oriented, then words and phrases like "money"; "get rich" ; "six-figures"; and "make money easily" will excite your readers. Ideally you want to use many small, one syllable words that your prospects can relate an emotion to. Pick five or six key words that'll stir up repparttar 108135 emotion you want in your reader and subtly plant them throughoutrepparttar 108136 sales copy to spark an emotional reaction. Whether you're vexed by a sales letter that gets poor results or you already have a sales letter that's getting decent results, you now realize what to do to make it sell more. You simply make it more emotionally-charged. As of right now, you know three shortcut ways to make your sales letters more emotional. They are: stir up pain; use mesmerizing stories; and weave emotional words into your copy. Go ahead and start making those changes and if you do this correctly, you should see a rise in sales and profits.

============================================================ Mike Jezek isrepparttar 108137 creator of Mega-Persuasion Psychology™repparttar 108138 science behind “Irresistible Copywriting” which employs a powerful combination of results-producing influence techniques and psychologically persuasive sales devices -- proven to increase Web SALES by 30% to 400% or more. Sign up for Mike Jezek's acclaimed "Confidential Psychological Selling Tactics" mini-course today at copywriting@worldresponders.com or enjoy more of his articles at www.irresistiblecopywriting.com =============================================================

Mike Jezek is the creator of Mega-Persuasion Psychology™ the science behind “Irresistible Copywriting” which employs a powerful combination of results-producing influence techniques and psychologically persuasive sales devices -- proven to increase Web SALES by 30% to 400% or more.

Copywriting Makeover: It’s Not About YOU, It’s About THEM

Written by Karon Thackston

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The search engine optimization (SEO) aspect ofrepparttar copy came easily. The terms “scented candles” and “soy candles” flowed naturally as I createdrepparttar 108133 copy so my primary goal was to use these phrases in power positions (likerepparttar 108134 headline and sub-heads). I’d also place them as often as I could without makingrepparttar 108135 copy sound stiff or forced.

The Rewrite

You can viewrepparttar 108136 new copy here (http://www.illuminous-times.com). As you can see,repparttar 108137 new version immediately begins to enticerepparttar 108138 site visitor. Everything she wants from a scented candle is laid out before her… and some things she might not have known she wanted.

I began to pique interest in soy candles (as opposed to traditional wax candles found in stores) by immediately outliningrepparttar 108139 advantages soy candles offer. From there I played onrepparttar 108140 fragrance (the most important characteristic according torepparttar 108141 National Candle Association).

I ledrepparttar 108142 customer through a mental tour of their home - lighting candles for a special dinner, enjoyingrepparttar 108143 glow as they snuggled with a good book, and havingrepparttar 108144 unmistakable fragrances only soy candles offer wafting through their homes.

A final keyphrase-rich benefits list of why soy candles are superior to traditional wax candles and an emotional call-to-action wrapped uprepparttar 108145 copy.

The Results

I thinkrepparttar 108146 results ofrepparttar 108147 copywriting makeover are best stated by Dan himself.

"Thank you! Sales have increase even beforerepparttar 108148 holiday season and my rankings have improved, too. Right now I am #1 forrepparttar 108149 term 'soy candles' (previously ranked at #4), and I'm at #7 for 'scented candles'... a huge jump up from #17!"

So, as you can see, takingrepparttar 108150 focus offrepparttar 108151 product or company and putting where it should be (onrepparttar 108152 customer) makes a tremendous difference. Sales naturally increase whenrepparttar 108153 customer feels he/she isrepparttar 108154 reason for your existence. Take some time now to look back over your copy. Is it company focused? If so, learning to write specifically for your customers can turn your sales around almost immediately.

Which words make *your* customers buy? Let Karon show you. Boost your sales and your search engine positioning by learning to write strategically created copy that hits a nerve and makes the sale. Get the details now at http://www.copywritingcourse.com.

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