Copywriting: "How To Emotionally-Charge Your Sales Letters To Boost Sales"

"How To Emotionally-Charge Your Sales Letters To Boost Sales"

Written by Mike Jezek, The Sales Letter Psychologist (TM)

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'human' element to it. Simply tell a story about someone whom your readers can easily relate too, describing their problem and repparttar

frustrations that go with it in detail. And then, illustrate how this person used your product and solved their problem. Consequently making their life or business much better. This kind of story creates a type of "Social Proof." Meaning it cultivates a follow repparttar 108134

leader response. 3) Use Emotional Words Instead Of Logical Words - It's no surprise that some words fire off stronger emotions than others. Words like abortion, pro-life, Soviet or dictator have an immediate effect. Other less controversial words such as mom, dad, family, home, friends sister and brother have strong emotional impact. You need to evaluate your target market and find out what key words your market really reacts too. The key thing to remember is that just about every word has an emotional element to it. If your offer is greed oriented, then words and phrases like "money"; "get rich" ; "six-figures"; and "make money easily" will excite your readers. Ideally you want to use many small, one syllable words that your prospects can relate an emotion to. Pick five or six key words that'll stir up repparttar 108135

emotion you want in your reader and subtly plant them throughout repparttar 108136

sales copy to spark an emotional reaction. Whether you're vexed by a sales letter that gets poor results or you already have a sales letter that's getting decent results, you now realize what to do to make it sell more. You simply make it more emotionally-charged. As of right now, you know three shortcut ways to make your sales letters more emotional. They are: stir up pain; use mesmerizing stories; and weave emotional words into your copy. Go ahead and start making those changes and if you do this correctly, you should see a rise in sales and profits.

============================================================ Mike Jezek is repparttar 108137 creator of Mega-Persuasion Psychology™ repparttar 108138 science behind “Irresistible Copywriting” which employs a powerful combination of results-producing influence techniques and psychologically persuasive sales devices -- proven to increase Web SALES by 30% to 400% or more. Sign up for Mike Jezek's acclaimed "Confidential Psychological Selling Tactics" mini-course today at copywriting@worldresponders.com or enjoy more of his articles at www.irresistiblecopywriting.com =============================================================

Mike Jezek is the creator of Mega-Persuasion Psychology™ the science behind “Irresistible Copywriting” which employs a powerful combination of results-producing influence techniques and psychologically persuasive sales devices -- proven to increase Web SALES by 30% to 400% or more.

Copywriting Makeover: It’s Not About YOU, It’s About THEM

Written by Karon Thackston

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The search engine optimization (SEO) aspect of repparttar copy came easily. The terms “scented candles” and “soy candles” flowed naturally as I created repparttar 108133 copy so my primary goal was to use these phrases in power positions (like repparttar 108134 headline and sub-heads). I’d also place them as often as I could without making repparttar 108135 copy sound stiff or forced.

The Rewrite

You can view repparttar 108136 new copy here (http://www.illuminous-times.com). As you can see, repparttar 108137 new version immediately begins to entice repparttar 108138 site visitor. Everything she wants from a scented candle is laid out before her… and some things she might not have known she wanted.

I began to pique interest in soy candles (as opposed to traditional wax candles found in stores) by immediately outlining repparttar 108139 advantages soy candles offer. From there I played on repparttar 108140 fragrance (the most important characteristic according to repparttar 108141 National Candle Association).

I led repparttar 108142 customer through a mental tour of their home - lighting candles for a special dinner, enjoying repparttar 108143 glow as they snuggled with a good book, and having repparttar 108144 unmistakable fragrances only soy candles offer wafting through their homes.

A final keyphrase-rich benefits list of why soy candles are superior to traditional wax candles and an emotional call-to-action wrapped up repparttar 108145 copy.

The Results

I think repparttar 108146 results of repparttar 108147 copywriting makeover are best stated by Dan himself.

"Thank you! Sales have increase even before repparttar 108148 holiday season and my rankings have improved, too. Right now I am #1 for repparttar 108149 term 'soy candles' (previously ranked at #4), and I'm at #7 for 'scented candles'... a huge jump up from #17!"

So, as you can see, taking repparttar 108150 focus off repparttar 108151 product or company and putting where it should be (on repparttar 108152 customer) makes a tremendous difference. Sales naturally increase when repparttar 108153 customer feels he/she is repparttar 108154 reason for your existence. Take some time now to look back over your copy. Is it company focused? If so, learning to write specifically for your customers can turn your sales around almost immediately.

Which words make *your* customers buy? Let Karon show you. Boost your sales and your search engine positioning by learning to write strategically created copy that hits a nerve and makes the sale. Get the details now at http://www.copywritingcourse.com.

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