The bottom line is you want to your customer to feel as though you were in their very same position, and you can relate to their situation. This immediately builds credibility because customer begins to see you as a friend, instead of just an investment.

2."That's great, but What's It Going To Do For Me?" As customer views your product, this is MOST important question they have… So, answer it! Be sure to point out how they are going to very clearly benefit from information you are giving to them.

3.In introduction of your product, always give your best promise of what you expect to deliver to client. Do you expect to show client how he can make an extra $1,509 a month? Lose 23 pounds? Save 139,403,839 seconds a year? If so, let client know what kind of value he is about to receive.

4. "Alright, saving 139,403,839 seconds a year sounds great, but this sounds too difficult." The next question customer wonders after finding out what your information can do for him is if they can do it… So, let him or her know "Yes, You Can and here's why…!"

5.Let customer know possible potential return on investment if they utilize information you are providing. In other words, tell customer end result as to what your information can do for him. Will customer master weaving, writing, or what ever your product is showing him what to do?

© Hans Klein - All rights reserved

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