How To Effectively Use Offline Advertising To Build Your Online Business

Written by Jeff Schuman

Continued from page 1

-Put up flyers. They could be in computer stores, libraries, restaurants, car windshields, or anywhere you shop that allows flyers.

-Direct mail. A nice direct mail piece when done consistently over a period of time can bring tremendous exposure for your business. The biggest benefit of direct mail is it allows you to reach thousands of people at a bulk mail rate. You could not do this if you had to mail each piece individually.

-Buy time on local cable T.V. It is surprisingly affordable and if you commit to a block of advertising you can develop Top Of Mind Awareness. TOMA is being there when they want or need you. If you are an affiliate or in an MLM consider doing group advertising and spreadingrepparttar cost out over several of you. You can have leads routed into one phone number and divied out to all advertisers or have each ad display a different phone number.

-Pass out your CD-ROM or diskette business cards at special events. It could be at trade shows, seminars, fairs, etc.

-Get 250 free business cards here and leave them everywhere you go. -Hold a free offline class and teach people how to use their computer or how to userepparttar 124429 internet. You could have your web site on display as an example.

-Give away promotional items such as free mouse pads. Put your advertising onrepparttar 124430 mouse pads and give them away at computer or internet events.

-Advertise in card decks. The card deck you advertise in should be targeted toward internet users.

You would also want to target your offline advertising to groups of people that will actually be interested in your product or service. If you're selling business books, you will want to market to business owners.

In conclusion, if you have a business that's only based online using offline advertising to make money online is a great idea because so many people today go online to get information about products and services they are interested in.

Jeff Schuman is a 20 year veteran of sales and marketing and has made over $35 million dollars in sales in that time. His Team-Schuman.Com website contains the Top 5 work at home websites, make money fast websites, make money articles, a free classified ad service and more. Vist it here today:

10 Secrets to Get Your Press Release Noticed

Written by Shannon Cherry

Continued from page 1

3) Keep your press release one page in length. Truth is, most editors will only readrepparttar headline andrepparttar 124428 first line or two of your release.

4) Your header, contact information and release date should be atrepparttar 124429 top of your press release.

5) Use short sentences and double space your lines.

6) Your headline and first few sentences should grabrepparttar 124430 readerís attention. Write likerepparttar 124431 news organizations you are targeting.

7) You should tell a story and mention your business, product or service inrepparttar 124432 body ofrepparttar 124433 release.

8) Proofread your release many times. Look for grammar and spelling mistakes.

9) Follow up is not only recommended, it is vital. But donít call every other day asking if your release will run. Call once to see if there is any interest, but donít nag.

10) Stick torepparttar 124434 facts. Tellrepparttar 124435 truth. Avoid fluff, embellishments and exaggerations. tone it down a bit.

And a bonus: Use active, not passive, voice. Verbs inrepparttar 124436 active voice bring your press release to life. Writing in this manner helps guarantee that your press release will be read.

About the author: Shannon Cherry, APR, MA helps businesses, entrepreneurs and nonprofit organizations to be heard. Sheís a marketing communications and public relations expert with more than 15 years experience and the owner of Cherry Communications. Subscribe today for Be Heard! our free biweekly ezine and get a free special report: "Get Set For Success: Creative, Low-Cost Marketing Tips to Help You be Heard." Go to

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