-Put up flyers. They could be in computer stores, libraries, restaurants, car windshields, or anywhere you shop that allows flyers.

-Direct mail. A nice direct mail piece when done consistently over a period of time can bring tremendous exposure for your business. The biggest benefit of direct mail is it allows you to reach thousands of people at a bulk mail rate. You could not do this if you had to mail each piece individually.

-Buy time on local cable T.V. It is surprisingly affordable and if you commit to a block of advertising you can develop Top Of Mind Awareness. TOMA is being there when they want or need you. If you are an affiliate or in an MLM consider doing group advertising and spreading cost out over several of you. You can have leads routed into one phone number and divied out to all advertisers or have each ad display a different phone number.

-Pass out your CD-ROM or diskette business cards at special events. It could be at trade shows, seminars, fairs, etc.

-Get 250 free business cards here and leave them everywhere you go. http://www.vistaprint.com -Hold a free offline class and teach people how to use their computer or how to use internet. You could have your web site on display as an example.

-Give away promotional items such as free mouse pads. Put your advertising on mouse pads and give them away at computer or internet events.

-Advertise in card decks. The card deck you advertise in should be targeted toward internet users.

You would also want to target your offline advertising to groups of people that will actually be interested in your product or service. If you're selling business books, you will want to market to business owners.

In conclusion, if you have a business that's only based online using offline advertising to make money online is a great idea because so many people today go online to get information about products and services they are interested in.

3) Keep your press release one page in length. Truth is, most editors will only read headline and first line or two of your release.

4) Your header, contact information and release date should be at top of your press release.

5) Use short sentences and double space your lines.

6) Your headline and first few sentences should grab reader’s attention. Write like news organizations you are targeting.

7) You should tell a story and mention your business, product or service in body of release.

8) Proofread your release many times. Look for grammar and spelling mistakes.

9) Follow up is not only recommended, it is vital. But don’t call every other day asking if your release will run. Call once to see if there is any interest, but don’t nag.

10) Stick to facts. Tell truth. Avoid fluff, embellishments and exaggerations. tone it down a bit.

And a bonus: Use active, not passive, voice. Verbs in active voice bring your press release to life. Writing in this manner helps guarantee that your press release will be read.