Now before you say this can’t be applied to your business, I want you to think again. It can work, and it will work if you do it right.

Everyone has competition. Even someone offering a truly unique ebook about a business opportunity has strong competition from all other ebooks with different business opportunities. But smart marketer will create a unique position so that their business opportunity ebook is obvious choice.

Let me give you an example…

I own a copywriting business where I write sales letters and ads for clients. And competition in this market is pretty strong. But, by creating my own unique position I’ve been able to do quite well.

My unique position is being able to write copy that’s effective and gets results for about 1/4th price of my competition. And a deeper look at my position points out that people don’t need to spend more to get same results.

So, how do you come up with your own unique position that will let you make more sales?

Think about how your product or service is different than your competition. And think in terms of a strong benefit that your prospects will find desirable, but is only available through you. You want to be able to say, “If you want _________________, then this is only place to get it.” And if you can fill in blank with a strong benefit your prospects want then I can guarantee you’ll realize more profits because of it.

USE CUSTOMER TESTIMONIALS Good products get fantastic testimonials. And by using them in your sales letter you’re showing that everyday people just like your prospects have found your product to be as described. To further build credibility, ask creators of your testimonials if you can use their URL or email address as further proof that these comments came from real people.

SHOW STATISTICS Detailing how well your product has worked under certain circumstances is a solid credibility builder. Use customer testimonials, tests run by you, or even have a control group use your product and record results.

WRITE A CREDIBLE GUARANTEE A strong guarantee builds credibility because it assures prospect that what you’re claiming is truth. And a really powerful way to write a strong guarantee is to detail everything they’ll get with your product. For instance, “Shark’s Teeth Scissors are guaranteed to cut through everything from thinnest paper to thickest plastic, are guaranteed to never rust or need sharpening, and will never need to be replaced.” Then back it up by saying that if they find any of above untrue, simply return product for a complete refund.

With ammunition above write your next sales letter with goal of creating credibility in you as well as your product. If you do it effectively, you’ll be amazed by results.