How To Develop Maximum Web Site Traffic Written by Tim Urban
Continued from page 1
Even though paid advertising pulls more than Free advertising, traffic or responses are NOT guaranteed. As you may know, in traditional forms of paid advertising you are paying for space, circulation and number/length of times your ad runs. Whether you get enough (or any) responses is of NO concern to publishing media you're working with. Per Inquiry simply means that cost for advertising is directly proportional to responses received. In other words, X amount of responses for X amount of dollars. If you are really serious about promoting your offer and want guaranteed results, you should use Per Inquiry Advertising. 5. Add your URL & Chief Benefits To All Marketing Materials It staggers me how many opportunities for promotion pass every single day without being utilized. Look at your business cards, card deck cards, space ads, yellow pages ads, brochures, flyers, envelopes you mail in, etc. Is this information included on them... or are you literally throwing away promotional opportunities every time you think you're "marketing"? If you want traffic, make sure everything you use promotes your URL and reason for visiting it. 6. Develop A Response Template Are you annoyed by unsolicited e-mail? I was, too, until I got smart about it. I figured these people were just a new kind of prospect. Thus, I developed a series of response templates in which I described my offer. Send a Response Template To Every Unsolicited E-Mail You Receive. Just by clicking a button you'll be getting YOUR information into hands of new prospects. This method is more socially responsible than sending kind of response hate mail that so many people unaccountably find acceptable. 7. Don't Slack Off It's easy to be lazy. Sloth is seductive. But when you stop building traffic, you start cutting value of your Web site. That's not my way... and it shouldn't be yours. Building traffic on Internet is an exciting, high energy game. With very valuable pay-offs. Which get bigger every day.
Tim Urban is the CEO of NuWave Industries, an advertising firm that specializes in on-line & off-line Per Inquiry advertising. They also provide many tools for automating your online promotions. NuWave Industries can be reached at this address http://www.NuWaveInd.com or by email at Tim@NuWaveInd.com.
Message Boards: PromotionWritten by Richard Lowe
Continued from page 1
Just choose one or two people who are interested in your topic, who you respect and admire and would make good contributors to your board. Don't send a personal message to everyone - just a few selected people.
Be sure your message board has been submitted to search engines, just like any other web site or web page. You will want to get it into top engines (these include Google, Altavista, Hotbot, Excite and others).
You can also reference your board within your newsletter (you do send out a newsletter, don't you?) and as part of your email signature. I would not bother with FFA (Free For All) lists, paid advertisements and banner exchanges. My experience is these promotional methods require a lot of work for a small gain.
You should be promoting your board just as hard as you would promote your web site, ebook and ezine. Each of these is a separate element and can be promoted separately as well as together.
In summary, your board can be a very useful part of your overall promotional strategy. Message boards are extremely useful in getting people to return to your web site many times, but in order to be useful they must be promoted heavily and constantly. If you do so, then you may find your board will take on a life of it's own and become as popular (or even more so) than your web site.
Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This website includes over 1,000 free articles to improve your internet profits, enjoyment and knowledge. Web Site Address: http://www.internet-tips.net Weekly newsletter: http://www.internet-tips.net/joinlist.htm Daily Tips: mailto:internet-tips@GetResponse.com