Continued from page 1
6. Open Directory Project. http://www.dmoz.org The ODP is one of main sources the Googlebot uses to find new websites. This is a human-maintained directory - meaning that when you submit your URL, an actual person reviews your submission to decide if site is appropriate, etc. It may take some time to get your site indexed by ODP, but once it is, you should not have to keep sending your links.
7. Blog. Having a Blog on your website is a great way to attract visitors to your site with fresh content. And search engines love content rich blog pages. There are free services out there such as http://www.blogger.com, http://www.blog-city.com, http://www.livejournal.com and many more that allow you to sign up for a free blog. Of course best way to blog to have blog "software" actually installed on your site. This is something your web designer/programmer could do for you. I highly recommend sBlog (http://servous.se/) as a free php based Blog script (you will need php and a MySQL database installed with your web hosting service to run this).
8. Submit to Google and Yahoo. These two are top dogs in search engine world and both still accept FREE submissions. For Yahoo, you must go through categories until you find most appropriate one for your website. For Google, you can go to following URL to submit your site: http://www.google.com/addurl/?continue=/addurl
9. Print advertising. Many companies forget that print advertising is still a very valid way to get visitors to your website. Although this can get costly, even having your URL printed on your business cards, letterheads and envelopes is considered print advertising.
10. Be best you can be. It sounds simple, but a lot of people get so wrapped up in SEO that they neglect quality of their website. Remember that your website reflects your business and should offer a professional, high quality appearance and useful content. No matter what your business is, your visitors will be more inclined to stick around or make a purchase if your site is easy to navigation, has useful information, and looks professional.
I also highly recommend visiting Site Pro News (http://www.sitepronews.com) and signing up for their free newsletter. They have most up to date info on SEO.
I hope you found this helpful. Sherry Holub JvMediaDesign.com
Sherry is the manager and chief designer at Southern California design studio, JV Media Design (http://www.jvmediadesign.com)