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3.Content Many search engines look at main body of page and identify keywords and phrases that are used within text.
TIP: Use competitive keywords relevant to purpose of page within main body of page. Always try and ensure that keywords are prominent within text body, i.e. they appear near beginning of page, they are defined using ‘heading’ tag, they are typefaced in bold, or they are used as hyperlinks.
4.Page Title This is arguably one of most important areas of a page and needs special attention to ensure that a good title is selected. Similar to many other areas of designing a search engine friendly page, Page Title should also have a good keyword which describes page content. To keep within limits of many search engines number of words for Title shouldn’t exceed nine.
5.Page Description Another important area to work on for good ranking is Page Description. This is text found under META Description tag and is displayed to users in search results. Again, it is a good idea to pay attention to use of good keywords when writing description, which should be short (not more than 20-25 words) and sells your page before user has even opened it!
6.Graphics We’ve covered use of graphics briefly above, emphasising importance of using an Alt tag containing relevant keyword(s). Although use of images can be nice and very appealing to a website, it is also important to bear in mind that they shouldn’t overpower textual content of your page. As a general rule of thumb it is best to stick to a 70/30 ratio (70 text/30 images).
7.Site Map A Site Map is a fantastic way for search engines to find all your juicy pages on your website. There are many free Site Map tools available on web that’ll create your site map instantly.
8.Navigation Links Navigation links to other pages on your website should be nice and easy. There are some engines which find it difficult to navigate through to other pages on your website if nav bar is too complicated, e.g. complicated pop-ups, use of flash, etc. Therefore if your site does have complicated navigation then it’s always a good idea to implement simple text based hyperlinks to your common pages at bottom of every page on your website.
Following basic suggestions above will help lay foundation to apply further good search engine optimisation advice which will make difference in your overall search engine ranking. This finer area of SEO is beyond realm of this document and will require further investment based on individual needs.
Internet Marketing Manager for Ambleton Computing. Experts in all areas of Internet Marketing, inc. SEO and Web Design.