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* With year half over, this is a great time to review and fine tune your business and marketing plans. Gather your numbers, see how you've been performing and what you might change to improve them.
* Brainstorm your fall marketing campaign. Be ready to go by mid-August and watch your September sales soar.
* If some activities don't seem to be working, try something new. Slow times are great for testing new products, methods and opportunities. If they don't work, you can easily shift gears back - and if they do, just think how much mileage you'll get when your customers are back in a buying mood.
* If your family vacation or outings include some long, lazy days at beach, forego usual romance and mystery novels and tote some new business books. Find out what's new by subscribing to Amy Shellhase's BookReviewZ ezine: < Mailto:ReviewZemail@example.com >
* Fewer summertime customers could give you more time for networking. Attend a meeting of your local Chamber of Commerce or professional association. There's nothing like power of professional referrals for attracting new customers to your base!
* If customers aren't coming to you this summer, try going to them. Look into getting a booth at your local farmers market or summer fair. If it's too costly, you may try teaming up with some complementary businesses.
Inc. Magazine's June issue was its annual 'State of Small Business' report, with some interesting insights courtesy of USC Business School's William B. Gartner.
Gartner told Inc. that 'effort and momentum' are key to entrepreneurial success. Keep both going and your business will survive a summertime slump. It may not be as exciting as a big lottery win, but it's a heckuva lot more attainable.
Donna Schwartz Mills writes about the specific needs of work at home parents at: http://parentpreneurclub.com/cgi-bin/art/pl.cgi?j1