Width – Keep width of your newsletter, contained in a table and no more than 600 pixels wide – You want to make sure that your email shows up in email window of recipient

Image links – If you use images, and you probably should, make sure that you use absolute links to images as opposed to relative links. In traditional web page design and image link may be something like …/images/bob.jpg. This is fine when you are getting image on your server. When you send out an email recipient needs entire path, more like http://www.yoursite/images/bob.jpg.

How Do You Distribute Them?

I use a service called AWeber - http://www.aweber.com/?204167 and it’s only one I can recommend. I have tried others but nobody comes close to what AWeber provides. AWeber also hates spammers so they do everything they can to make sure that their clients get their email through.

AWeber hosts my mailing list and sends my email newsletter out. Each week I upload HTML code to my list and AWeber sends mail out. You can buy software that can do this but once your list grows over 100 people it is far better to use a hosted solution to distribute your email.

AWeber also checks my newsletter to make sure that I haven’t inadvertently used phrases that get my email kicked to spam filter.

Text and HTML formats

Unfortunately, HTML email is used very heavily by spammers so HTML only newsletters come with a pretty hefty spam score no matter what content is. I find that if I load a text message along with my HTML message my email scores much lower. The text email also then is received by people who choose to disable HTML email.

I then also make it a habit of uploading my newsletter to a newsletter archive on my web site. This way those who only get text version can visit web site and my web site benefits from a new page of content.

Here are some turn-key solutions that might may sense for you. Constant Contact - http://www.constantcontact.com/index.jsp Cooler Email - http://www.cooleremail.com/index.ice Double Click- http://www.doubleclick.com/us/ Exact Target - http://email.exacttarget.com/ Email Labs - http://www.emaillabs.com/

You could offer web site awards for many reasons. The web site might o.ffer outstanding and original content. The design of web site could be very professional. It could have a fast load time. It could include original web features that aren't found on most web sites. The site may be easy to navigate through. The possibilities are almost endless.

Let's say you give out 20 web site awards a week. In a year that would be 1040 people linking to your web site. If you r.eceived just 2 hits a week from each link, that would be 104 hits a year from each award you have given. That equals an extra 108,160 hits to your web site a year!

If you are willing to spend time and make effort, giving out Website Awards can be a great way to get traffic to your site and boost its link popularity at same time.