However, there are a couple of things you should know first before you use that sales letter.

If it's for an affiliate program, there's nothing you can do to change it. The way around this is to write a review for product that appeals to your specific market. Then include a link to sales page for product.

If you are reselling a product, rewrite sales letter for your target market. Make it appeal to market you are selling to. Just make sure that it's ok to do rewrites before you go to all that trouble.

If you're marketing your own product, then you'll have to do sales letter from scratch. Keep your market in mind, make it personal, and emphasize benefits of product to your target market.

5. Make it easy for your customer to buy This also ties into your sales letter.

Be clear with your customer what your product is about. Make web page quick loading, and give your web page only one purpose, i.e. to make sale.

When you create your web site, you want to make it as easy as possible for your customer to purchase product.

This means having links to a payment method and making those links easy to find.

You have a lot of options here, but important thing to remember is that your sales letter should point to where to go to make purchase.

Accept credit cards and make it easy for your customer to use his/her card to make purchase.

6. Automate process When you create your web site, you'll be amazed at number of tasks involved in running it.

If you're giving away a free report, use an autoresponder. You can also use autoresponder for automatic follow up. Just make sure you include at least seven follow up messages. Customers seldom buy first time, and you'll want to capture contact information up front.

Use a credit card processing method that doesn't require you to answer every email.

Check your links and make sure they work. Nothing is more frustrating for customer than to buy product and not be able to access it immediately.

Automate every process you can and make sure it works. That way, you'll only have to handle email, which, as I have found out, can keep you pretty busy.

Once you've created your offer, market it. Let everyone know about it and keep doing your follow up. Once you capture that customer, you can keep marketing to him/her over and over. This will increase your sales.

Repeat these steps and keep them coming back for more.

Banner Ads

Banner advertising is a very tough way to make sales on Internet these days. Web surfers are so used to seeing banners that they hardly even look at them. They simply pass by and move to other things. In fact its condition is so precarious that most of banners don’t register even a 1% hit rate, which is extremely poor a performance. Only time use of banner advertisement is suggested is when you are doing it on your own website. Also, banner exchange is becoming something like an archaic program in web dictionary of marketing.

Selling Space to Advertisers

If your websites is getting numerous hits, you can always boast of it and get paid-advertisers to put advertisements on your website, thereby increasing your revenue. You can always start with a nominal fee – if hits are not that grand – and then continue building goodwill. Though this type of advertising usually pays well for news sites, people start with this idea and then in turn, put that space for their affiliate marketing banner ads, as they are supposed to bring revenue based on commission. The choice is always yours.