How To Create Your Own Product Or Service (Part 2)

Written by Willie Crawford


Continued from page 1

Alongrepparttar same lines... if you can offer a range of different levels of service you increase your revenue stream and back-end sales. An example of this is Lead Factory (a service offered by my friend Marty Foley). You pay for subscribers to your list. His system generates subscribers by presenting your ezine or list subscribe boxes displayed on high traffic websites. Lead Factory offers a product line in that you can specifyrepparttar 106185 quality and demographics ofrepparttar 106186 leads. You can specify that you only want leads from certain countries, or certain other demographics. You can get single opt-in leads, or for a little more, you can get double opt-in leads. Just by giving customers a few choices, this service comprises a range of products and thus a product line. Satisfied customers, such as myself, userepparttar 106187 service over and over generating a nice residual income forrepparttar 106188 provider. Check out this excellent example: http://williecrawford.com/cgi-bin k.cgi?subs

A service that can be offered in unlimited supply can generally be priced and scaled so that you can also market it through an affiliate program. A service where you manually do most ofrepparttar 106189 work can't generally be marketed successfully through an affiliate program. If you are just selling your time and effort then you generally don't want to sharerepparttar 106190 revenue. Offering a finders' fee or commission is possible with a personalized service but it needs to be "high-end" enough to allow you to charge a premium price. The limiting factor will berepparttar 106191 number of hours that you can spend deliveringrepparttar 106192 service.

My personal experience with marketing services is that I offered website and ezine promotion services. I also offered website optimization services. I found all ofrepparttar 106193 above too labor intensive for my personal preference. I also noticed that many relative newbies enteredrepparttar 106194 market and offered cut-rate fees. I priced my services based uponrepparttar 106195 value I placed upon my time and expertise. I noticed many people enter and leaverepparttar 106196 website promotion and optimization business - I suspect forrepparttar 106197 same reasons. Don't get trapped offering a service that under-values your time, effort and expertise.

A service which really can't be duplicated because you are offering "you" is consulting or coaching. If you have, or if you can develop expertise in an area, then this may berepparttar 106198 perfect service for you to market. It can be marketed in many different ways depending upon how you definerepparttar 106199 service. For example, you can market your expert knowledge through telephone consultations, audio and video tapes, and even tele-seminars. As you go from personal consultation to recorded presentations, you go from service back to product but they all tie together. Marketed properly, one will set you up to offerrepparttar 106200 other as a backend product. For example, short telephone consultations will often showrepparttar 106201 customer that they need your longer videotaped or audiotaped presentations. Sometimes listening to an audiotape or tele-seminar will show a customer that he need to set up a personal consultation to discuss to his specific situation more in-depth. Your expertise in effect becomes an entire product line.

Creating your own product or service is how you earnrepparttar 106202 big incomes online... especially if you userepparttar 106203 leverage of an affiliate program. Hopefully, this short series gave yourepparttar 106204 basics of creating your own product or service. You now have a good start for launching your own informational product or service. If you find that you do need one-on-one consultations, I do offer telephone consultations. Details are available at: http://williecrawford.com/consultations.html You can see that I'm not offering you a lot of theory. I'm showing you exactly how I generate and market both products and services :-) Use these examples to examinerepparttar 106205 feasibility of your own ideas

To your success. Willie Crawford

Willie Crawford has taught thousands the secrets of operating a successful on-line business through his free Internet Business Success Course. It's more extensive than many $197 courses. Sign up today and start building your *successful* online business: www.williecrawford.com


How To Create Your Own Product Or Service (Part 1)

Written by Willie Crawford


Continued from page 1

I've just given you real-life examples of several information products that were produced in very little time. They all have very real perceived value, but cost very little to produce. They will each sell for years to come... some of them will undoubtedly be selling forrepparttar rest of my life. That'srepparttar 106184 beauty of creating and marketing information products.

I'm sure you now see how incredibly easy it is to create information products.

-- Withrepparttar 106185 tele-seminar, all you have to do is make arrangements with one ofrepparttar 106186 numerous companies that offer this service - they can recordrepparttar 106187 event and some offer transcription services. -- Withrepparttar 106188 workshop,repparttar 106189 recording crew just had to recordrepparttar 106190 event as it unfolded. -- Withrepparttar 106191 books, I just created an outline, added sub-bullets under each major heading and then added more torepparttar 106192 product each time I sat down to work on it. I did corroborate with a few other people onrepparttar 106193 traffic book because I did not have all ofrepparttar 106194 expertise and experience necessary to create a product of this magnitude. People enthusiastically jump atrepparttar 106195 chance to help with a project like this!

You do see a lot of products onrepparttar 106196 market that you wonder how well they are selling. Therefore, you do need to spend sufficient time inrepparttar 106197 beginning - confirming that your info product is needed. I generate product ideas by discussing them with others, by "listening" at discussion forums, and by reading books that stimulate my creative faculties. A good book on creative thinking is worth it's weight in gold.

My favorite book on creating info products is by Jeff Smith. It's called The Ultimate Information Entrepreneur's Success Package. Jeff and I discussed creating information products at length, as he was finishing up this book. If you get a copy, you will also get a recorded interview I did with him as a bonus :-) You can find Jeff's book at: http://williecrawford.com/cgi-bin k.cgi?jeffsmith

I have discovered that discussing your product ideas with other naturally generates additional product ideas. Discussing your product ideas with others both generates new ideas and helps point outrepparttar 106198 flaws in your ideas. You do have to get overrepparttar 106199 fear of someone stealing your ideas. That IS a possibility, but there is an endless stream of product ideas. Also, just because a product has been created doesn't mean that you can't introduce a similar (better) product. Heck, there's still room for hundreds of more cookbooks - this year! Write fast enough and you can catchrepparttar 106200 incredible Christmas sales :-)

I discussed cookbooks with Armand Morin atrepparttar 106201 recent Internet Marketing Power Workshop. For those of you who don't know Armand, he generated $4,000,000 in sales from one software product in 12 weeks. The even more amazing thing about this feat is that he doesn't even know how to write software code. He hired someone to write this program for a few hundred dollars. That'srepparttar 106202 power of information products and other digital products. Armand told me he has also written a cookbook. That validatesrepparttar 106203 fact that cookbooks are a perpetual hot seller.

Inrepparttar 106204 next installment, we will examine creating your own service. Many ofrepparttar 106205 factors that it takes to create a successful service arerepparttar 106206 same ones it takes to launch a successful product. If you have questions brought up by this article, why not post them inrepparttar 106207 forum. Brainstorming is a very powerful force.

If you'd like to seerepparttar 106208 video series I created you can get more information on it at: http://williecrawford.com/workshop-videos.html For more information onrepparttar 106209 pay-per-click tele-seminars visit: http://williecrawford.com/pay-per-clicks.html These are examples of painlessly created info products that you can examine to see how it they are actually created and marketed. These are living examples that you can use in creating your own best-selling info products.

To your success. Willie Crawford

Willie Crawford has taught thousands the secrets of operating a successful on-line business through his free Internet Business Success Course. It's more extensive than many $197 courses. Sign up today and start building your *successful* online business: www.williecrawford.com


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