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5. DON'T GIVE THEM ANY CHOICES
You may spend a lot of time writing your sales message and getting it "just right". Unfortunately, your prospects will rush through it and make a fast decision. Don't slow them down with any choices. They'll be afraid of making wrong choice and will protect themselves by making none. You'll lose sales.
EXCEPTION: Offer many different ways to respond to your ad or sales message. Customers already know whether phone, fax, online, etc. is more convenient for them. They're more likely to act immediately when their favorite way to respond is available.
6. MAKE YOUR BEST OFFER
The offer is "deal" you're promoting (free information, special price, free bonus with order, etc.). It's only reason people respond to your advertising copy. The stronger your offer greater response you'll get. Always include best offer you can afford and a reason to act fast.
7. SIMPLIFY EVERYTHING
Simple, clear copy is easy to read and understand. It propels your customer to decision point with no hesitation. After you've written your copy, edit it for simplicity and clarity. Use lots of 1 and 2 syllable words. Shorten sentences and paragraphs. This is especially important for your web site where relief is just a click away.
Follow these 7 rules next time you write new advertising copy. Use them as a checklist to evaluate your existing ads, web pages and sales letters. They're a proven formula you can use to maximize response you get from all your marketing communications.
Bob Leduc is a Sales Consultant with 30 years experience in building successful businesses. Email: BobLeduc@aol.com Subject: "Postcards" Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV