5. Use Power of Bullets. Your sales copy should not just be a laundry list of features. Use as many bulleted points as you can to show long list of benefits that your prospect can derive by buying your product or service.

6. Use “feel, felt, found” method. Handle objections with this method. It works! First, show empathy on how your prospect feels. Then, say how you or your other customers felt same way. And then, how you or your customers found answer to their problems by buying your product or service.

7. A picture speaks a thousand words. Use images that help your prospect visualize about what you are selling. Sell sizzle! A simple example to illustrate this point is to create stunning covers for your information product. The cover of my newsletter “Mapping You to Success” viewed at http://www.e-BizMap.com certainly looks yummy and easy to digest!

8. Testimonials sell! Get testimonials from credible sources. Wouldn’t a prospect feel more tempted if your product or service is also used by some top names or gurus?

9. Go big on bonuses. Use bonuses that have high perceived value. Value is created when bonus is relevant to needs of prospect. To create impression of high perceived value, spend some time explaining and telling your prospects what each bonus is, its worth and “succulent” benefits they can derive.

10. Give a lifetime guarantee. Give a guarantee that lasts forever! Make your offer as risk free as possible.

Now how do you beat “buffet” of tips given above? Perfect your recipe for writing great copy and see your sales sizzle to top!

The next growth area will be hundreds of thousands of verticals, driven by small businesses exploiting areas and needs that fortune 500 companies can not fill efficiently. The search engine company that gets most advertisers on its side will win market share, and winning will require ability to service everybody, not just super sophisticated internet super geeks.

However, many private companies not sanctioned by Google, have sprung up in order to try to bridge gap between Google Adwords program and ability to advertise efficiently on Google and achieve a high ROI. One such company is http://adwordstraining.org that offers free video training and free frequently updated information at http://marketingnewsblog.adwordstraining.org

Simple training videos are available on site, as well as an advertiser self study course to get non-technical people up to speed with Google Adwords advertising.

Between Google's extensive training program of Google Professionals and private training by private companies, this knowledge gap may be bridged, and in process a whole new industry of Google Adwords Marketing companies may be created, to facilitate knowledge gap between Google and advertisers that want to take advantage of enormous advertising reach afforded by paid search.

But, this might not be enough for Google to keep its lead, as advertisers often follow path of least resistance in getting their messages out, and they are ones funding growth of search engine industry.

Where those advertisers ultimately go will determine ultimate victor in ever growing search engine wars, and winner is by no means secure at this point.

Steve Blom Founding Partner InTouch Media Group http://www.intouchmediagroup.com