How To Create Meta Tags To Optimize Your Web Site

Written by Martin Lemieux

Continued from page 1

Ok now... Here's what you're looking at...

This is<IMG height=12 src="/the2.jpg" alt="repparttar "> title you will see at<IMG height=12 src="/the2.jpg" alt="repparttar 128318"> top of your web browser! The title may be<IMG height=12 src="/the2.jpg" alt="repparttar 128319"> most important of all 3 meta tags. If you look at <IMG height=12 src="/the2.jpg" alt="repparttar 128320"> top of your browser, our title meta tag will read "How To Create Meta Tags To Optimize Your Web Site".< itle><p><META name="description" content="This is were you can describe what each individual page within your site is about. Not ALL Search Engines look at this meta tag but many still do. Keep your description to about 100-200 words. Try not to copy what your wrote within your title and make your description appealing to read."><p>TIP: You must include<IMG height=12 src="/the2.jpg" alt="repparttar 128321"> "code" indicated in bold in order for your meta tags to work. So many web sites have meta tags that are never read by search engines because there is a flaw within<IMG height=12 src="/the2.jpg" alt="repparttar 128322"> meta tags. Don't forget to include<IMG height=12 src="/the2.jpg" alt="repparttar 128323"> "closing tags" ( "> ).<p><META name="keywords" content="The key words meta tag gives<IMG height=12 src="/the2.jpg" alt="repparttar 128324"> search engine<IMG height=12 src="/the2.jpg" alt="repparttar 128325"> key words you want your site to be listed in when someone searches those key words. In other words, let's say you want to have your site listed when someone searches "Marketing". You would add "Marketing" within your keywords meta tags. Unfortunately due to over spamming by many web sites before you, search engines rarely pay attention to<IMG height=12 src="/the2.jpg" alt="repparttar 128326"> "key word meta tags" but I feel it won't hurt to use all<IMG height=12 src="/the2.jpg" alt="repparttar 128327"> tool available."><p>Please Note: Each indivdual search engine looks at your key words differently. No one knows what<IMG height=12 src="/the2.jpg" alt="repparttar 128328"> search engines are looking for except for<IMG height=12 src="/the2.jpg" alt="repparttar 128329"> people that program them. Any business claiming that they know what search engines are looking for are trying to sell you false hopes.<p>How to view a web page's meta tags! Right click on your mouse and select<IMG height=12 src="/the2.jpg" alt="repparttar 128330"> option "View Source". This will open another word document to show you<IMG height=12 src="/the2.jpg" alt="repparttar 128331"> web site's "Code". Meta Tags are typically near<IMG height=12 src="/the2.jpg" alt="repparttar 128332"> top of<IMG height=12 src="/the2.jpg" alt="repparttar 128333"> document.<p>Try it out now and see if you can view this page's meta tags!!!<p>------------------------------------------------------------------- <br><img src="images/ata.gif"><br> <p>About The Author:<p>Martin R. Lemieux Smartads - President<p> Affordable Web Site Design & Web Site Marketing<p> Web Site Awards & Webmasters Playground<p> Food for your mind & Entrepreneur Traits<p>Read over 200 articles on advertising!<br><br><br></font></td><!-- google_ad_section_end --><!-- google_ad_section_start(weight=ignore) --><td align="top" width="10%"></td><td align="top" width="45%"><h2>Pay Per Click Search Engine Marketing - Starting A Campaign</h2><font size="2">Written by Martin Lemieux</font><br><br><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 234; google_ad_height = 60; google_ad_format = "234x60_as"; google_ad_channel ="9238851329"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src=""> </script> <font size="2"><br>Continued from page 1<br><p>Once you've entered your "Key Words & Phrases" now you're going to be asked to enter<IMG height=12 src="/the2.jpg" alt="repparttar "> maximum amount of money you want to pay every time someone clicks on your ad.<p>Ex. If someone searches "Legal Services", you enter that you will pay a maximum of 0.07cts per click.<p>This will give you a pre-qualified potential client for 0.07cts.<p>Let's move on a little now..<p>Assuming that your ad is all set up and already on<IMG height=12 src="/the2.jpg" alt="repparttar 128317"> way. Now you can return to Google, log into your account and see how your "Key Words & Key Phrases" are performing with your campaign.<p>It might read something like this....<p>1. Legal Services -- Ad was viewed 2000 times -- Clicked on 100 times. 2. Lawyers in Ontario -- Ad was viewed 4560 times -- Clicked on 9 times.<p>Now you will get a much better understanding at what your potential clients are searching for and what they are actually clicking on.<p>KEY NOTE: Try to experiment with this as much as possible and as quickly as possible so you can really begin your Pay Per Click Search Engine Marketing.<p>Are you ready???<p>Now that you have your predetermined key words of phrases you want to use, you can now start looking into pay per click campaigns. Per per click search engines are a little different compared to<IMG height=12 src="/the2.jpg" alt="repparttar 128318"> Google Adwords because instead of getting a small ad off to<IMG height=12 src="/the2.jpg" alt="repparttar 128319"> right you are now going to bid on actual search engine placements.<p>1st thing you want to do is to visit a pay per click search engine. For instance, you might want to visit: or or any other pay per click search engine online and test your new key words to determine what<IMG height=12 src="/the2.jpg" alt="repparttar 128320"> top placements are paying for those spots.<p>Ex. Let's use "Lawyer Services" again, type in that phrase in any ppc search engine and look at<IMG height=12 src="/the2.jpg" alt="repparttar 128321"> top placements! It should read something like this...<p>5) Legal Our firm is dedicated to helping you win your case each and every time. Cost: $0.10<p>The key is to look at<IMG height=12 src="/the2.jpg" alt="repparttar 128322"> cost. The cost is what "Legal" was willing to pay for<IMG height=12 src="/the2.jpg" alt="repparttar 128323"> 5th search engine placement.<p>And there you go, you now have<IMG height=12 src="/the2.jpg" alt="repparttar 128324"> basic knowledge to plan out a pay per click campaign. Always remember to lay out how much you are willing to commit to your search engine campaign and keep yourself to it.<p>I recommend to all my clients to atleast master<IMG height=12 src="/the2.jpg" alt="repparttar 128325"> Google Adword program. Google's search engine is<IMG height=12 src="/the2.jpg" alt="repparttar 128326"> #1 hotspot on<IMG height=12 src="/the2.jpg" alt="repparttar 128327"> internet for potential clients, why not get a slice of<IMG height=12 src="/the2.jpg" alt="repparttar 128328"> pie!<p>Good Luck To All!<p>------------------------------------------------------------------- <br><img src="images/ata.gif"><br> <p>About The Author:<p>Martin R. Lemieux Smartads - President<p> Affordable Web Site Design & Web Site Marketing<p> Web Site Awards & Webmasters Playground<p> Food for your mind & Entrepreneur Traits<p>Read over 200 articles on advertising! <br><br><br></font></td><!-- google_ad_section_end --></tr><tr><td>    <a class="mlink" href="How_To_Create_Meta_Tags_To_Optimize_Your_Web_Site-28318.htm"><</a>Back to Page 1</td></tr></table><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 728; google_ad_height = 90; google_ad_format = "728x90_as"; google_ad_channel ="8831454965"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src=""> </script> </td> </tr> </table> <table width="770" border="0" cellspacing="0" cellpadding="0"> <tr> <td> </td> </tr> <tr> <td height="48" align="center" background="images/bg_nav_bottm.jpg"><span class="style3"> © 2005<br> <a href="terms.html" rel="nofollow">Terms of Use</a></span></td> </tr> </table></td> </tr> </table> <script type="text/javascript"> var HASH_ESCAPED="%23"; function TrackIt(adUnit){ if (window.status) { var adDomain = escape(window.status.substring(6)); var pyPage = document.location.pathname; var params =; var hasAnchor = params.lastIndexOf(HASH_ESCAPED)!= -1; params = hasAnchor? 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