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Once you've entered your "Key Words & Phrases" now you're going to be asked to enter maximum amount of money you want to pay every time someone clicks on your ad.
Ex. If someone searches "Legal Services", you enter that you will pay a maximum of 0.07cts per click.
This will give you a pre-qualified potential client for 0.07cts.
Let's move on a little now..
Assuming that your ad is all set up and already on way. Now you can return to Google, log into your account and see how your "Key Words & Key Phrases" are performing with your campaign.
It might read something like this....
1. Legal Services -- Ad was viewed 2000 times -- Clicked on 100 times. 2. Lawyers in Ontario -- Ad was viewed 4560 times -- Clicked on 9 times.
Now you will get a much better understanding at what your potential clients are searching for and what they are actually clicking on.
KEY NOTE: Try to experiment with this as much as possible and as quickly as possible so you can really begin your Pay Per Click Search Engine Marketing.
Are you ready???
Now that you have your predetermined key words of phrases you want to use, you can now start looking into pay per click campaigns. Per per click search engines are a little different compared to Google Adwords because instead of getting a small ad off to right you are now going to bid on actual search engine placements.
1st thing you want to do is to visit a pay per click search engine. For instance, you might want to visit: www.goto.com or www.lycos.com or any other pay per click search engine online and test your new key words to determine what top placements are paying for those spots.
Ex. Let's use "Lawyer Services" again, type in that phrase in any ppc search engine and look at top placements! It should read something like this...
5) Legal Services.com Our firm is dedicated to helping you win your case each and every time. Cost: $0.10
The key is to look at cost. The cost is what "Legal Services.com" was willing to pay for 5th search engine placement.
And there you go, you now have basic knowledge to plan out a pay per click campaign. Always remember to lay out how much you are willing to commit to your search engine campaign and keep yourself to it.
I recommend to all my clients to atleast master Google Adword program. Google's search engine is #1 hotspot on internet for potential clients, why not get a slice of pie!
Good Luck To All!
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Martin R. Lemieux Smartads - President
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