becomes...

Behind Rumors, __________ no one knows!

Now fill in blank...

Behind Rumors, Mark Joyner no one knows!

(For those that don't know, Mark Joyner was a very successful Internet marketer who unexpectedly "retired" from Internet marketing to pursue other interest but who's name is starting to pop back up in some of same circles - we're not sure what he is up to but he loves to play psychological tricks - so stand by for more from Mark).

Now this from Globe...

What Lisa Marie Saw The Videos that could put Michael away. What ___________ saw (you can replace "saw" with heard, said, revealed, etc) The ______ that could ________________. What (someone) heard at Big Seminar. The well kept secret that could explode your business!

if we expand it a little we could get...

What I heard discussed in hushed tones behind closed doors at Big Seminar... Here are well kept secrets Guru's don't want you to know about, that could explode your business! Well, that's enough for this article. However, I wrote down 14 more that morning while waiting in line! As you can see from above examples, potential headline formula templates are all around you. You just have to take a few moments to look for them.

Some good sources are covers of tabloids and magazines found by checkout counters of grocery stores such as I found above. Here are some examples from grocery store that I was at...

Readers Digest, Marie Claive, Elle girl, The Globe, The Star, Soap Opera Weekly, Cosmopolitan, Vanity Fair, Weekly World News, CBS Soaps, Glamour, Fitness, Women's Health & Fitness, National Enquirer, National Examiner, Redbook, etc.

Offset Printing: Offset printing is done on large presses that use plates and ink. As your piece is printed on an offset press, ink bleeds into paper and bonds with it.

Because of plates used, and way ink is absorbed by paper, most people feel that offset printing provides deeper, richer, fuller color saturation than digital printing. While digital printing has certainly improved over years, most printing experts would agree that it still hasn’t reached quality level of offset printing.