Continued from page 1
4.Situate
Introduction The introduction has one main goal—it must get attention. It's kind of like being on
dating scene. Speaking from a male perspective, in most cases you have only a couple of seconds to make a good impression. And judging from
lines I've overheard, many would-be suitors need to work on their game.
Introductions can be successfully made by asking a poignant question or by giving valuable insight or information at
very beginning. Although humor can also be used, it should be used sparingly, because hilarity is very subjective. The primary result of
theme is to motivate
writer in you; however, its dual purpose is to enable you to quickly convey your book idea to either a single reader or a full audience.
5. Set Forth
Conclusion The way your "elevator pitch" ends is
most esteemed, distinct component. Like a proud parent who is always pulling out photos, you must make others see that your personal bestseller is worth getting excited about. The previous four steps will mean nothing to your reader until you present
conclusion you have attained from your soul-searching analysis. This is where many people's effort falls short.
The conclusion should repeat
subject supposition. But to keep from being redundant, you may state it in a different way. The last sentence is very important since
conclusion will also end
theme. Your last words will reside for a while in
subconscious of your readers or hearers.
6. Solidify Everything Together The final step in creating your theme is putting all of
previous steps together in a way that will allow them to flow, fluidly. You must be able to "put your finger on it," and anyone who hears it must be able to "get it." Remember, it is an elevator speech that must make sense and you must be able to deliver it in about 30 seconds.

Marvin D. Cloud is founder of mybestseller.com and author of "Get Off The Pot: How to Stop Procrastinating and Write Your Personal Bestseller in 90 Days." Visit http.//www.mybestseller.com and grab a free copy of the "Get Off The Pot" newsletter, dedicated to motivating ordinary people to write, publish and sell their books faster, efficient, and more cost-effective.