Most of time this is most effective way with Classified Ad, where you can only put a very short Ad in it. So job of your ad only to grab attention and drive them to send an email for complete information, make them curious about your product!

In order to execute this type of promotion you need to have your own autoresponder, there are some free autoresponders out there. The autoresponder will capture email and send offering email automatically so your job only placing your ad to many free classified ads out there. You need to set up offering letter first in your autoresponder before placing ad.

I have used this strategy with local yellowpages and I put my ad only once a week and I got new leads/subscribers everyday with little effort I've done.

Happy List Building!

Four. If it doesn’t quack, it ain’t a duck. And if your copy doesn’t make some kind of selling proposition, it isn’t advertising – it’s an announcement. So many writers these days fail to understand that copy is nothing more than salesmanship in print. They play with words for sake of playing with words. They lose sight of fact that they should be trying to sell something. Thus, copy must use psychology of salesman; and it must say, right up front: Here’s what’s in it for you.

Five. Always be a little circumspect about experts who try to tell you how to write better copy. And that includes me.

____________________________________________________________________ Patrick Quinn publishes a free monthly newsletter, AdBriefing. Subscriptions are available at: http://www.adbriefing.com

Patrick Quinn is a copywriter, with 40 years' experience of the advertising business in London, Miami, Dublin and Edinburgh.

Over the years, he has helped win for his clients just about every advertising award worth winning.

His published books include: