5. Cross-registration. Subscribers can also be found by having an advert for my newsletter on thank you page of a comparable (but not directly competitive) website. This offer is made to subscribers who have just signed up for another newsletter and are therefore deemed 'in mood for more.' Offer a swap with an advert on your sites thank you page, but try not to list no more than one or two other newsletters and make sure they are quality, reliable publications that interest your target market. Keep copy brief and simple, i.e.: "If you like our newsletter, you may be interested in one on a similar topic provided by our partner...."

6. Create a bonus product for other web sites to use. Similar to giveaway point above, why not put together a selection of your previous newsletter articles and package them as a free ebook. Let other web sites give this ebook away as a bonus with sales of their products or services. Make sure you include sensational descriptive copy about your newsletter, and a subscribe link at end of your ebook.

7. Allow reprints. Allow any newsletter that wants to reprint your articles do so. You can end each article with line: You may reprint this article in your own magazine or website provided that it is reproduced in its entirety and all links are left intact. You may want to keep track of who is reproducing your newsletter so that you can email them future issues for publication. In this case, simply ask them to email you for permission. Alternatively, you can submit your newsletters to syndication agents and let anyone who wants to use it pick it up from there.

8. Add a registration button or link to all e-mail correspondence. Make sure you add an advert for your newsletter to your email signature. Don’t forget to include it on all responses to enquiries, customer service correspondence, confirmations, and invoices, etc. More broadly, request e-mail addresses at every customer touch point. The aim is to broaden customers' view of your firm. Integrating e-mail addresses acquired offline may be a manual process, but research shows customer purchases increase with number of channels used.

9. Include a "forward to a friend" button. Put a forward option on every newsletter. This way your current subscribers, often trusted sources that wouldn't steer friends wrong, act as your spokespeople.

10. Add a registration box or link to all e-newsletters. Add box or link to top and bottom of newsletter. Although this may sound redundant as recipient is already receiving your e-mail, consider pass-along effect. Building an e-mail list is an ongoing process and possibilities for expansion are endless. Always try new initiatives to improve results, and if you try even half of these techniques on a regular basis you should find your subscriber rates improve dramatically. Don’t forget, as your list grows you will find it easier to outsource management of it. I would recommend Vertical Response whom we have used for several years to manage our lists. Using your browser you can build your opt-in mailing lists, publish your online newsletters and manage your direct email advertising campaigns. Click link for a free trail: http://click.linksynergy.com/fs-bin/click?id=EavljUFQjXk&offerid=52409.10000007&type=1&subid=0

I would also advise that if you use an article from a particular author, you email them and let them know you have reproduced it and are interested in any other articles of a similar type. You may then find that they send you new relevant articles as they are finished and this will provide content for some of your future newsletters without having to go looking for it.

Another way of getting experts to write articles for you is to seek them out and interview them. Ask yourself: 1. What problem can you think of that could be solved by experts? 2. Who are these experts? 3. Where can I contact them?

Ask them if they’d agree to be interviewed for your newsletter. You can interview them by telephone, email or in person. Often, experts who would not take time to write an article would be more than happy to answer a few questions and let you publish their answers in return for free publicity, publishing of their contact details and a link to their web site.

Don’t get discouraged if they don’t all respond. Remember to be courteous and respectful as they’re doing you a favour.

How to present information If you are using someone else’s articles or interviews for your newsletter, format will present itself. You can’t change format of a prewritten article for copyright reasons and an interview is usually easiest to present in a question an answer format. When writing your own articles you can also use question and answer format, using yourself as expert or you can explore a topic in depth in an article style format. Another popular way to present information is what I call “tip-list” list option.

For example: 21 maintenance tips for your car 10 ways to prepare your home for sale 101 things you can with your digital camera 25 easy ways to say money on your household bills

All you need to do is decide what question or problem you want to solve and come up with a list of answers. Easy. And if you get stuck, go back to those experts again.

For more information about “Building Online Relationships” download our guide here: http://www.enable-uk.co.uk/html/book_4.html

Now What? Easy, isn’t it?

The truth of matter is, today anyone can become a published author with a subscriber based newsletter in no time at all.

Now that you’re a newsletter author, you’re going to be interested in ways to improve and make money from your newsletter. But that’s a topic for next time…