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I would also advise that if you use an article from a particular author, you email them and let them know you have reproduced it and are interested in any other articles of a similar type. You may then find that they send you new relevant articles as they are finished and this will provide content for some of your future newsletters without having to go looking for it.
Another way of getting experts to write articles for you is to seek them out and interview them. Ask yourself: 1. What problem can you think of that could be solved by experts? 2. Who are these experts? 3. Where can I contact them?
Ask them if they’d agree to be interviewed for your newsletter. You can interview them by telephone, email or in person. Often, experts who would not take time to write an article would be more than happy to answer a few questions and let you publish their answers in return for free publicity, publishing of their contact details and a link to their web site.
Don’t get discouraged if they don’t all respond. Remember to be courteous and respectful as they’re doing you a favour.
How to present information If you are using someone else’s articles or interviews for your newsletter, format will present itself. You can’t change format of a prewritten article for copyright reasons and an interview is usually easiest to present in a question an answer format. When writing your own articles you can also use question and answer format, using yourself as expert or you can explore a topic in depth in an article style format. Another popular way to present information is what I call “tip-list” list option.
For example: 21 maintenance tips for your car 10 ways to prepare your home for sale 101 things you can with your digital camera 25 easy ways to say money on your household bills
All you need to do is decide what question or problem you want to solve and come up with a list of answers. Easy. And if you get stuck, go back to those experts again.
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Now What? Easy, isn’t it?
The truth of matter is, today anyone can become a published author with a subscriber based newsletter in no time at all.
Now that you’re a newsletter author, you’re going to be interested in ways to improve and make money from your newsletter. But that’s a topic for next time…
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