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Unfortunately, people are becoming wary of giving out their email addresses. They get too much email as it is. Your offer must be compelling to convince them to hand over contact information. Even then, don't expect email addresses to pour in unless you already receive a lot of traffic.
"Isn't There An Easier Way?"
I knew you'd ask that. There is another way to send information about your website via email, but you might not be able to get an exclusive ad. You can pay a small amount of money (some are even free!) for an advertisement in a newsletter, like this one. More people read newsletters than stand-alone commercial advertisements, since they generally have useful information. The list is built for you, and you can find one for almost any target audience imaginable.
There are numerous directories of ezines, many of which include information about advertising in email newsletters. My list is located near bottom of http://www.busymarketing.com/addurl.shtml Also, consider newsletters you already subscribe to. Chances are, many are related to your website's topic and are targeted at same audience. Just scroll to bottom for information on advertising opportunities or contact editor about it.
(For advertising information for this newsletter, send a blank email to firstname.lastname@example.org )
There are many types of newsletter advertising, from stand-alone ads which are sent independently of newsletter to one or two line "classifieds" crowded together at end. Make sure you know what your options are and what you're getting by subscribing to newsletter in advance. The things to look for are quality content and little competition (you don't want to be on page 3 of a 5 page advertising section).
Dawn Gray can help you drive more traffic to your website. For other great articles on website promotion and a free email newsletter, visit her website at http://www.busymarketing.com