Information is available to everyone, through internet, magazines and newspapers. Only you can provide customized data to your clients that will be appreciated as well as remembered.

Review your brochures, marketing letters, and newsletters in a new light. Does this information speak to your "Ideal Client"?Do you know who your "Ideal Client" is? Reinvent these documents as needed after you have thoroughly defined this client. Give these documents to your management team and get their feedback.

Does your collateral material speak to what you do? Is information clear or does it require interpretation? Spend time on this now and review it every ninety days.

If cost of a new brochure is prohibitive, or if you think your business will be adding more products or services in near future, create an Information Letter. With this type of document, you can update your advocate group as well as former and potential clients. Again, itís not costly and serves a specific purpose.

This letter can include updates on your particular industry or market. You also can advise them of your continuing education and how it will benefit them.

About those referral sources, they deserve a little extra attention. Remember, they thought of you first! Consider seasonal flowers, plants, a book or a special card.

You want them to keep remembering you! Nurture all these relationships and your business will grow and glow. ~~~ Copyright 2002, Joanne Victoria, All Rights Reserved Worldwide

~~~~~~~~~~~ Joanne Victoria works with entrepreneurs, executives and independent professionals who want to simplify their lives in order to create more business, more money and more time. ~~~~~~~~~~~~~ Joanne Victoria Coach/Consultant/Speaker/Author/Mentor Tel:415-491-1344 Fax: 415-485-9295 mailto:joanne@joannevictoria.com

http://www.JoanneVictoria.com ~~~~~~~~~~~ Sign up now for my FREE monthly e-letter mailto:SimpleTips-subscribe@topica.com ~~~~~~~~~~~

In each chapter you would include recommendations (and your affiliate link) for eBooks or software that deal with that topic.

Your Resource Box could say: John Doe shows webmasters how to succeed in online business. Download his free report, 'Web Marketing In 5 Easy Steps': http://www.yourdomain.com/free_report.html

(3) Customize affiliate links in Free eBooks

Most web marketers produce free or trial versions of their eBooks, and in many cases order links in these free eBooks can be customized with your affiliate link.

You could build a directory of these free eBooks, each customized with your affiliate link.

The Resource Box at bottom of your article might read: John Doe shows webmasters how to succeed in online business. Visit his collection of free eBooks today: http://www.yourdomain.com

(4) Use your Resource Box to get new subscribers to your Newsletter and then promote your affiliate programs in your Newsletter.

This is strategy most people use. But promoting your affiliate links in a weekly Newsletter is a subtle art - best way to learn is to join Newsletters of marketers who specialize in this and study their techniques.

(c) 2002 by Michael Southon