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The $Money Gate$ Pays Your Way Into Dynamics 4 Success
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Fragments are easier to read, and therefore more likely to be read. At a glance, a reader can distinguish between individual points made, and easily read through each benefit. Plus, any words that catch their attention will be of value.
This ad is more eye catching, easier to understand, and WILL have better response than ads that are an entire paragraph of text.
The Internet, and especially in marketing, is overloaded with information. To stand out, you simply can't try to provide all information in 5 lines, or even in 5 paragraphs. Start with best highlights, and then lead into further detail after you have captured reader's attention.
English teachers everywhere will be cringing, but fact of matter is fragmentation is a good thing on Internet.
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