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You can also offer it as a paid subscription type of newsletter. Some people charge up to $200 a year for their newsletter. If you have something of great value that people really can't get elsewhere, they will pay you for it.
When you run a newsletter you can decide on whether to have it as a weekly, monthly, or yearly newsletter. Most common types of newsletters are published, printed and mailed out every month. In case of Internet and e-zines, you don't have printing cost, postage cost, none of that. All you need is your email program and a dial-up account to get online.
The components that make up a newsletter are header, table of contents, articles and information, teasers, and sponsorships.
The header should be at top with name of newsletter, date, title of topic, and your contact information.
Table of Contents organizes your newsletter and lets reader decide what he or she wants to read.
Articles and information should not be more than 60 characters per line. If it is too large, offer it in two parts.
The Teaser is used to inform your reader of your next issue so they will be looking forward to reading it with interest.
A Sponsorship is a great tool. Just don't overdue it. Usually you should have just one sponsor because it will clutter your newsletter.
Use dividers to separate sections like dots (……….), underscores (______), asterisks (****), dashes (------), or equal signs (======).
Creating newsletter is one big hurdle, but now comes an even bigger hurtle-attracting subscribers.
1. Make sure to create a web page devoted to your newsletter, including subscription information and anything else that is needed. Then, have a link from your main page to that page. Even have a link from all your other pages to your newsletter page. This way they will see your subscription offer everywhere. 2. Another way is to post an offer for a free subscription in related newsgroups. 3. Offer a free subscription in related email discussion lists. 4. Offer a free subscription in related emails. 5. Offer a free subscription in classified ads. 6. Offer a free subscription in forums and BBS postings. 7. Offer a free subscription in your signature file. 8. Do press releases to get publicity for your newsletter.
As I said before, newsletters are very good and very powerful. Create one and use it to great advantage. You'll be glad you did.
Harry Husted is a freelance writer, copywriter, instructor and computer expert, living in Edison, NJ. He has published a computer repair and copywriting book. His Web site is http://www.thecomputersociety.com. You can write him at firstname.lastname@example.org.