(5) Create a new category. If you can create a new category around your home based business your "brand" will be catapulted into an advertising frenzy. The hardest thing about search engine marketing these days is competition. By placing yourself in a category that is untouched you eliminate any competion, at least for a while. By time competition arrives, your business, not theirs will be lodged in peoples minds.

(6) Newspaper and magazine advertisements can be used to create a brand. Each is always looking for fresh new content. If you are truly standing out from competition, even with just a new angle on an old product, exposure in newspapers and magazines will really help lock your business into minds of consumers.

If making millions on internet were really as easy as many preach we would all be living in Tahiti drinking frozen drinks all day. The reality of matter is that it takes time, creativity, and perseverance. Branding will not necessarily happen overnight. But payoffs can be huge. At beginning of your online ventures come up with a plan. Think big. Think about how your business will grow, new markets you may be able to target, and what you would like people to remember when they hear your name or see your logo. Then fit all of these things in a little at a time.

(5) Now take out a sheet of paper for several of ideas marked off and write idea at top of paper. (You can use your computer now, but I tend to think better with pen in hand.)

(6) O.k. Ready? At beginning I asked if you ever have written a letter to a friend. Remember? Keep this in back of your mind always. Write like you speak. I promise you that for short content articles to develop your online home business, this is tone that works. If people need a textbook they will buy one.

(7) First make a list, sort of a shopping list of related things to cover. Try not to get carried away. Remember - short content articles.

(8) Now fill in details as if you were explaining it to a friend.

That's it. That's all there is to it. I think you will be surprised how easy it is once you write a few. Personally, I keep a notebook handy at all times just for ideas that I later cultivate into short articles. When I learn something new that I believe will be of benefit to others I make a note.

The power in this technique resides in fact that you are not a robot and neither are your prospects. When you write from perspective of friends sharing information, you step onto a personal level. Now who wouldn't pick up on that. Eventually, with continually writing and publishing your articles in newsgroups, e-zines, and on other web site, your credibility builds, your persona builds, and your traffic and sales will build. You absolutely cannot loose with this cost effective traffic generating strategy.