Example #1

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If you were to use this type of linking in Example #1. The Search Engines would pick all "Click Here" hyper links and would think that words "click here" are keywords that describe content of your web site.

So remove all "Click Here's" and replace them with keywords that describe your web site. That is only way to increase your keyword density when you are using links. You should end up with something like this in Example #2:

Example #2

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Part 3: Images

First of all if you have images on your web site, images don't mean squat to Search Engines. When Search Engines robots crawl your web site, those images are nothing more than blank spots. The same blank spots are shown to surfers that have arrived on your web site with images turned off. You'll find that many surfers surf web with images turned off.

This is where alternate tag (ALT Tag) comes into play. The ALT tag is used to describe your image to surfers that surf web with images off and most importantly, improves your keyword density. Here is an example of how to install ALT tag in your images:

When describing image you want to be very descriptive and use keywords. Most people don't install their ALT Tag properly, for instance, on their logo image they'll use "My Logo" in ALT Tag. Which is wrong way to effectively use ALT Tag, there are no keywords in "My Logo".

Once you are ready to start exchanging links with other Web sites, it is best to look for sites that are in same general category as your site. The accepted method of obtaining reciprocal links is to use search engines and directories to find sites that you would like to link to. Create a list of Web sites and send an email to each Webmaster, complimenting their site, and asking politely if they would like to trade links with you. You should also include URL of your ‘Links’ page so they can see where their link will be listed. Once you have agreed to exchange links, you should also send each other brief descriptions of your Web sites to be included with link.

Free Link Popularity Check Knowing how many Web sites link to you is a key factor in monitoring your link popularity. Sencia's Internet Marketing team uses 'Link Popularity Check' on a monthly basis to check number of Web sites linking to www.sencia.ca as well as our clients Web sites.

There are several freeware programs available that check link popularity of your Web site. You can quickly find out how many people link to your site, how many sites link to your competitors and how you compare to other popular sites.

To find Link Popularity software, simply go to your favourite search engine and use "Free Link Popularity Software" as your keyphrase.