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If you use an affiliate link, do this so your readers will not realize you are trying to sell them something.
You can "recommended" or "review" a product. Tell your readers what you liked about
product that you endorse, and what
product can do for THEIR business!
When you do this, be sure to select a product that offers value -or assistance- to your target market.
If you do this, you will gain TRUST.
Without trust, your business is doomed to fail!
Here's one example:
Suppose your Ebook or special report contains tips and recipes to make better cakes.
Your Ebook will cater to people who like to cook, so you can include a link to a bookstore that sells cooking books, or a company that sells cooking material.
There's nothing wrong doing this. It will be accepted, and sometimes appreciated.
Just don't EVER try to sell a product that you wouldn't buy yourself, or your reputation will be destroyed forever!
Got this? Okay, now never forget it! :-)
Happy promoting!

Dirk Dupon gives away a free 4 day email course "How to Write, Create, Promote and Sell an Ebook Online". You can get it from: http://www.ebooks-made-easy.com