4. Test out tools, resources, software or just about anything that can be used for your particular niche. For instance, if you are a florist selling exotic flowers, knowing what is best way to take care of delicate blooms will help make you an expert!

5. Hang out in forums where your target market is likely to be. This is an excellent way to get to know what are common problems and obstacles faced by your prospects. Make sure that you find out answers or solutions to these problems so that you can post your comment and findings. Some forums even allow you to insert a link back to your website.

6. Use branding for higher perceived value: Buy and register your name as domain name. A good example is http://www.EvelynLim.com . Brandnames are built gradually overtime. So set aside time each week devoted to promoting your brandname. This could be giving free advice, lectures and giving press releases.

7. Have an opinion. People like to look up to experts who articulate their views. You are likely to be a winner if you can also justify your opinion with facts.

The Webcast As name would suggest, a webcast is a type of broadcast similar in nature to a television broadcast except, of course, a webcast takes place over Internet. The broadcasting nature of this facility means that there is little opportunity for presenter and delegates to interact with each other and therefore its function is primarily as a presenting tool. The other main feature of a webcast is that it can be broadcast simultaneously to hundreds of recipients.

If your requirement is for a presenting tool that also offers interactive features of a web meeting, then you should consider a webinar.

The Webinar As name suggests, webinar is a facility that allows you to conduct a seminar over web. Allowing a greater level of interaction than webcast, a webinar enables presenter to conduct question and answer-type sessions with delegates. However, you should remember that a webinar does not afford same degree of interaction as a web meeting.

Other Uses For Web Conferencing

Online Presenting Web conferencing can also be used for conduction online presentations. Online presenting is ideal for sales pitches, performance reporting or providing training for other members of your organization. Add on features include slide shows, web based conversing and audio/video streaming.

Online Collaboration This is by far most commonly used type of web conferencing and is ideal solution for organizations who have multi-location sites yet require collaboration between their employees on projects and documents. Online collaboration has file sharing capabilities that updates changes and alterations to documents in real-time to avoid errors.