How To Beat The Competition, With The BasicsWritten by Ken Leonard Jr.
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goals, by all means do it! Set achievable goals to "map out" your plan. This gives you a "focus point", so all of your tasks take on great meaning. It doesn't matter if task is large or small, all focus points to your goals. When you set short-term (daily,weekly,quarterly,etc.) goals, and don't reach them, reevaluate your goals. Start a little lower until you can achieve those tasks, then slowly increase them. Medium- term goals (monthly,biyearly,yearly,etc.) can be edited occasionally to ensure that everything is moving in right direction. Long-term goals (yearly,further into future) can be adjusted,too, but don't stray from your "vision". This is "big picture" that enables all other goals to make sense, and is "the motivator" that will let you keep a good attitude and strive for success. Achieving goals along way will give you a sense of progress. Step Five - Know Your Customer ------------------------------ The most effective methods of online marketing involve selling to a small, "niche" group of prospects. Focusing your product or service to a perfect, "target" customer will allow you to meet and exceed their wants and needs, while gaining a "perfect" lead for future (back-end) sales. Before developing a product, find out what your target customer is all about. Get to know their "needs" and "wants", their likes and dislikes. In short, "become your customer". Don't waste time marketing to everybody, just focus on few that may be interested in what you have to offer. Step Six - Work A Full Day -------------------------- Not everyone is "cut out" to be their own boss. That's why regular "jobs" exist. "Employees" go to work and know that they have to perform, or they will be replaced. That is their motivation, along with supervisors to watch over them, making sure that they are "doing their job". A person who owns a business or works from home needs to find motivation from a different source, themselves. The benefits of running a home-based business include freedom to work whenever you want to. You should give yourself time away from your business to relax and enjoy your family, but don't let it get out of hand. You should come up with a loose schedule of what tasks you need to do and when. Know what time of day you feel most produc- tive and schedule that time as work time daily. If you are not getting all of your tasks completed, add hours to base schedule you already have. Remember,"be" your own "boss"! Step Seven - Take Control ------------------------- This can pertain to doing what it takes to "close" a sale, or for our subject, controlling your personal "situation". The goal is to have a work environment and a physical and mental well-being that is conducive to running a "profit- able" business. Take control (in a nice way, of course) of family problems, any "negatives" from spouses or friends, etc. Make sure that your life is stable, both financially and emotionally. Taking "bad things" out of your life will contribute to "you" reaching or exceeding your goals. You may be thinking,"Yeah, easier said than done." You'll see that taking control of your situation, whatever it may be, is not as hard as it sounds. Plus, you will end up having a better overall attitude, more focus on your busi- ness and goals. You might even start having fun at work! Step Eight - Know Your Opportunity ---------------------------------- Regardless of what kind of business venture you are in- volved with, you have to remember why you got into it in first place. You have to remember where it can take you. This doesn't necessarily have to do with "biz-opps" or MLM (Multi Level Marketing) programs.(It does hold true with those, too, though). The "opportunity" of any business is where you can take yourself with it, with planning and hard work.(Despite what you read on internet about running a home-based business, it is "not" easy, and requires hard work). Use this to motivate yourself when you are letting "negatives" get you down. When you've called dozens of leads, and everyone tells you that they are "not interested", this will help you start next day with a great attitude. Now you're ready to pursue your "opportunity" of a successful bus- iness, which will lead to "you" reaching your long-term goals. These steps will compliment any business plan, be it an online venture, or a "brick and mortar" store. Using them as a regular part of your life can make you a happier, more successful person. You will notice better produc- tivity, and more sales. If you live and do business with confidence, and be tolerant of others, you have found keys to a happy and productive life.
Direct marketing veteran Ken Leonard Jr. publishes "New Marketer Ezine" weekly, helping to take the headaches out of starting and growing your online or home-based business. Get yours now by going to http://www.kenleonardjr.com and get two useful resources free.
| | How To Run A Stress-Free Online BusinessWritten by Ken Leonard Jr.
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are working to finance your "real passion", your growing home business. It will make you appreciate time you have at night and on weekends to make "your" business a success. All day long, you can't wait to get home to "get started" on your most important work of day, building "your" business. You may even be able to work on your business ideas during day while your at work, in a discrete manner. Your standard equipment for your regular job work day, whether you work in an office or drive a truck, should include a notebook (or two) to capture good ideas that hit you while you are working. When you have slow periods or break time, you can also write or complete works in progress. A pocket- sized voice memo recorder is also a great tool to carry around with you at all times. When that great idea hits you, and you can't stop to take out your notebook and jot it down, just record a short message to yourself. Listening to these personal notes later will put your "idea machine" back in gear, so your brainstorming can continue from where it left off earlier in day. Having this kind of dedication to build your business, while still paying bills, will allow you to have business that you've always dreamed of.
Direct marketing veteran Ken Leonard Jr. publishes "New Marketer Ezine" weekly, helping to take the headaches out of starting and growing your online or home-based business. Get yours now by going to http://www.kenleonardjr.com and get two useful resources free.
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