How To Be Found On The Net Written by David Bell
Continued from page 1
Some of your pages may be created *only* to attract search engines. You may want visitor to click on "Back to Contents" immediately. You won't want a visible link from Contents page to that page but you must have some form of link, otherwise search engine is unlikely to find page in first place. For these pages, it's usually best to have a single pixel image that matches background colour. Use this pixel image as link. It doesn't matter if somebody clicks on it but you don't want it to be an obvious link that distracts visitor from main contents list. However, it's better if every page contains really useful information in form of sentences, rather than a jumble of key words to attract search engines. * Search engines page- Another invisible link to a "search engines" page can be employed. Create a page that lists every search engine that you can find, with proper links to each. Put an invisible link to that page from your contents page. In fact, you could make link visible if you wish. Many search engines like to find a link to themselves and such a link will increase ranking of your site. For a list of some search engines, look at this page: http://www.satcure.co.uk/searchit.htm * Never delete a file- If a web page has been registered with a number of search engines, you'd be crazy to erase it, wouldn't you? Well, there must be a lot of crazy people out there! Every time I do a search I find at least half a dozen links to files which "no longer exist". If I decide that a page is no longer relevant, I remove links TO it but I leave page intact (apart from removing offers for sale, prices or anything else that's out of date). I make sure there's a "This page is no longer updated" (or similar) notice and a "Return to Contents" link. This page continues to attract visitors to my web site, even though it is no longer specifically relevant. NEVER delete a file. Likewise, never delete a web site if you can possibly avoid it. I have my own "personalised" URLs now but I still maintain my original web site because its pages are registered with hundreds of search engines. * Advertise in News Groups- Many search engines monitor USENET News Groups. Most News Groups do not permit advertising but there's nothing to stop you from replying to somebody's posted question with a suggestion like: "I had this problem, too, and I found answer at http://www.netcentral.co.uk/satcure". Having your web site URL appear in a number of News Groups can increase its ranking with some search engines. * Add it to your signature- Whenever you send an e-mail message, make sure your signature includes your web site URL. This is advertising at its cheapest and, often, most effective. Even if you are writing to an existing customer, he/she may have mislaid your web site URL or may be thinking about getting around to ordering something else, maybe, sometime, if he/she can be bothered! With your URL in front of them, all they have to do is click on it. Repeat business is easiest to get so make it easier still. * Put it on your stationery and vehicles- Print your web site URL in as many places as possible. It represents FREE advertising. Put it on your company stationery, your vehicles, free gifts, products, brochures and anything else that people see. I am continually amazed to find companies that do not do this! I hope this helps in your future marketing decisions.
David Bell is Manager, Online Marketing, at http://www.wspromotion.com/ , a leading Search Engine Optimization services firm and Advertising Agency.
| | Free satellite and TV dishesWritten by Anthony Miller
Continued from page 1
go to http//www.vmcsatellite.com/?aid=165698 with ext.165698. promo code:A18
workaholic and a very honest person
|
