How To Avoid These Ten Costly Search Engine Mistakes

Written by David A. Bailey, Jr

Continued from page 1

5. Keyword stuffing. Somewhat like keyword stacking listed above, this means to assign multiple keywords torepparttar description of a graphic or layer that appears on your website by usingrepparttar 149078 "alt=" HTML parameter. Ifrepparttar 149079 search engines find that this text does not really describerepparttar 149080 graphic or layer it will be considered spam.

6. Relying on hidden text. You might be inclined to think that if you cannot see it, it doesn't hurt. Wrong.... Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers my setrepparttar 149081 keywords torepparttar 149082 same color asrepparttar 149083 background ofrepparttar 149084 web page; thereby, making it invisible.

7. Relying on tiny text. This is another version ofrepparttar 149085 item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Settingrepparttar 149086 text size ofrepparttar 149087 keywords so small that it can barely be seen does this.

8. Assuming all search engines arerepparttar 149088 same. Many people assume that each search engine plays byrepparttar 149089 same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.

9. Using free web hosting. Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Many timesrepparttar 149090 search engines will eliminate content from these free hosts.

10. Forgetting to check for missing web page elements. Make sure to check every page in your website for completeness, like missing links, graphics, etc. There are sites onrepparttar 149091 web that will do this for free.

This is just a few ofrepparttar 149092 methods and techniques that you should avoid. Do not give in torepparttar 149093 temptation that these methods will work for you. They will do more harm than good for your website.

Not only will you spend weeks of wasted effort, you may have your site banned fromrepparttar 149094 search engines forever. Invest a little time to learnrepparttar 149095 proper techniques for increasing search engine visibility and your net traffic will increase.

If you join the Money Making Mastermind and allow these powerful money making ideas to stimulate your brain... I guaratee it will revolutionize your financial life and your objective will have been half-way reached, even before you begin to recognize it.

If You Build It They Will Come Does Not Apply

Written by Tina Boyd

Continued from page 1

The downside is that it takes time, patience and good research to make it happen. Beware of companies claiming to be Search Engine Optimization experts. Make sure thatrepparttar search engines they are submitting you to are high quality search engines and that they use appropriate keywords. Google, Yahoo, and MSN, are just a few ofrepparttar 148975 top search engines today.

What is "Pay Per Click?"

Pay Per Click is that latest, greatest attempt by search engines to make their searches more relevant. Paying a fixed, or sometimes fluxuating amount can guarantee you a high search engine ranking. In fact, you can be guaranteedrepparttar 148976 top spot.

I can't stress enoughrepparttar 148977 importance of choosingrepparttar 148978 right keywords. If you aren't specific enough they get a lot of hits from Pay Per Click, but no buyers. The return on investment would be a laugh, except forrepparttar 148979 impact it's having on your budget. Think of e-bay; when someone is willing to pay more you get bumped downrepparttar 148980 list, or your price goes up.

The good news about Pay Per Click is that it can bring quick results. Withrepparttar 148981 right search keywords you can have high search engine ranking without waiting for Optimization. If your business is seasonal, or you're just starting out and want immediate results Pay Per Click can be beneficial. Another benefit is to companies who are providing services that have saturatedrepparttar 148982 Internet. You can avoidrepparttar 148983 difficulties of trying to get torepparttar 148984 top of a search with 7 million results.

Whichever path you take make sure to choose a high quality developer to help you with research and implementation. This will make allrepparttar 148985 difference between being found or being lost inrepparttar 148986 millions of other websites vying for attention.

Tina Boyd is the CEO/Head Developer at Silken Strand Web Solutions, Inc. located in the central Ohio area.

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