5. Keyword stuffing. Somewhat like keyword stacking listed above, this means to assign multiple keywords to description of a graphic or layer that appears on your website by using "alt=" HTML parameter. If search engines find that this text does not really describe graphic or layer it will be considered spam.

6. Relying on hidden text. You might be inclined to think that if you cannot see it, it doesn't hurt. Wrong.... Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers my set keywords to same color as background of web page; thereby, making it invisible.

7. Relying on tiny text. This is another version of item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting text size of keywords so small that it can barely be seen does this.

8. Assuming all search engines are same. Many people assume that each search engine plays by same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.

9. Using free web hosting. Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Many times search engines will eliminate content from these free hosts.

10. Forgetting to check for missing web page elements. Make sure to check every page in your website for completeness, like missing links, graphics, etc. There are sites on web that will do this for free.

This is just a few of methods and techniques that you should avoid. Do not give in to temptation that these methods will work for you. They will do more harm than good for your website.

Not only will you spend weeks of wasted effort, you may have your site banned from search engines forever. Invest a little time to learn proper techniques for increasing search engine visibility and your net traffic will increase.

The downside is that it takes time, patience and good research to make it happen. Beware of companies claiming to be Search Engine Optimization experts. Make sure that search engines they are submitting you to are high quality search engines and that they use appropriate keywords. Google, Yahoo, and MSN, are just a few of top search engines today.

What is "Pay Per Click?"

Pay Per Click is that latest, greatest attempt by search engines to make their searches more relevant. Paying a fixed, or sometimes fluxuating amount can guarantee you a high search engine ranking. In fact, you can be guaranteed top spot.

I can't stress enough importance of choosing right keywords. If you aren't specific enough they get a lot of hits from Pay Per Click, but no buyers. The return on investment would be a laugh, except for impact it's having on your budget. Think of e-bay; when someone is willing to pay more you get bumped down list, or your price goes up.

The good news about Pay Per Click is that it can bring quick results. With right search keywords you can have high search engine ranking without waiting for Optimization. If your business is seasonal, or you're just starting out and want immediate results Pay Per Click can be beneficial. Another benefit is to companies who are providing services that have saturated Internet. You can avoid difficulties of trying to get to top of a search with 7 million results.

Whichever path you take make sure to choose a high quality developer to help you with research and implementation. This will make all difference between being found or being lost in millions of other websites vying for attention.